Maximizing Value with A/B Testing
Everyone
- 6 videos | 19m 57s
- Includes Assessment
- Earns a Badge
- CPE
- PMI PDU
Used correctly, A/B testing helps your organization learn what changes will best fit changing customer needs. It's the process of testing two variants to determine which performs more effectively. It's about testing the user experience. An agile mindset is needed so you can capitalize on opportunities quickly. In this course, you'll learn about the characteristics and benefits of A/B testing. You'll also learn about the key activities for creating an organizational A/B test strategy. And you'll explore considerations and best practices for using A/B testing.
WHAT YOU WILL LEARN
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There is no objective for the course overview
Identify characteristics of a/b testing
Recognize the benefits of a/b testing for an organization -
Identify the key activities for creating an organizational a/b test strategy
Distinguish between the phases of a/b testing
Recognize best practices in a/b testing
IN THIS COURSE
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50sIn this course, you'll learn about the characteristics of A/B testing, and the benefits it can have for your company. You'll also learn about the key activities for creating an organizational A/B test strategy, as well as how to recognize the phases of and best practices in A/B testing. FREE ACCESS
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4m 36sA/B testing, also known as split testing or bucket testing, is a valuable technique for measuring the data your organization captures and turning it into strategic decision-making. In this video, you'll learn about the key concepts behind A/B testing. FREE ACCESS
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3. Benefiting from A/B Testing3m 55sA/B testing involves comparing the current iteration of a product or service against a modified version to determine whether a specific change will improve it. In this video, you'll learn about the potential benefits of A/B testing for your company. FREE ACCESS
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4. Defining Your Organization's A/B Test Strategy3m 24sHow you go about A/B testing depends on factors unique to your company, such as its size and ultimate testing goals. However, there are four key steps that allow any organization regardless of its goals, to gain insights from its A/B testing. FREE ACCESS
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5. Conducting A/B Tests2m 45sUsing A/B testing, your organization can conduct a real-time comparison between two functional versions of a product, to test which version performs better. In this video, you will learn the key phases of conducting an A/B test. FREE ACCESS
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6. Exploring A/B Testing Best Practices4m 27sA/B testing is a valuable method for determining whether particular change to your company's products or services will be worthwhile. It compares the control (A) with the feature set (B) and notes which performs better against a set of predefined evaluation metrics. A/B testing can be beneficial in gathering data on customer behaviors and preferences. In this video, you'll discover best practices for running successful A/B tests. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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