Maximizing Value with A/B Testing

IN THIS COURSE

• 1.  Maximizing Value with A/B Testing
  50s
  In this course, you'll learn about the characteristics of A/B testing, and the benefits it can have for your company. You'll also learn about the key activities for creating an organizational A/B test strategy, as well as how to recognize the phases of and best practices in A/B testing. FREE ACCESS
• 2.  Understanding A/B Testing
  4m 36s
  A/B testing, also known as split testing or bucket testing, is a valuable technique for measuring the data your organization captures and turning it into strategic decision-making. In this video, you'll learn about the key concepts behind A/B testing. FREE ACCESS
• 3.  Benefiting from A/B Testing
  3m 55s
  A/B testing involves comparing the current iteration of a product or service against a modified version to determine whether a specific change will improve it. In this video, you'll learn about the potential benefits of A/B testing for your company. FREE ACCESS
• 4.  Defining Your Organization's A/B Test Strategy
  3m 24s
  How you go about A/B testing depends on factors unique to your company, such as its size and ultimate testing goals. However, there are four key steps that allow any organization regardless of its goals, to gain insights from its A/B testing. FREE ACCESS
• 5.  Conducting A/B Tests
  2m 45s
  Using A/B testing, your organization can conduct a real-time comparison between two functional versions of a product, to test which version performs better. In this video, you will learn the key phases of conducting an A/B test. FREE ACCESS
• 6.  Exploring A/B Testing Best Practices
  4m 27s
  A/B testing is a valuable method for determining whether particular change to your company's products or services will be worthwhile. It compares the control (A) with the feature set (B) and notes which performs better against a set of predefined evaluation metrics. A/B testing can be beneficial in gathering data on customer behaviors and preferences. In this video, you'll discover best practices for running successful A/B tests. FREE ACCESS