Marketing: The Process and Functions that Build Customer Relationships
Everyone
- 7 videos | 25m 40s
- Includes Assessment
- Earns a Badge
- CPE
Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. In this course, you'll learn about the key role of modern marketing and how companies effectively plan their marketing strategies. You'll gain understanding of how market segments are determined, how customers are targeted, and how organizations reach their customers. Finally, you'll learn the ways that digital marketing resources like social media can positively impact business marketing efforts.
WHAT YOU WILL LEARN
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Discover the key concepts covered in this course
Recognize the role of marketing in organizations
Identify key concepts in planning a marketing strategy
Identify how to determine market segments to target customers -
Recognize how marketing enables companies to reach their customers
Identify the benefits of using digital resources to impact marketing
Reflect on what you've learned
IN THIS COURSE
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55sBusinesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. In this video, you will learn the key concepts that will be covered in this course. FREE ACCESS
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5m 13sThink about how often, on any given day, you make a consumer decision. How are these decisions and choices shaped by the companies that provide solutions for the goods and services that you need? In this video, you'll explore the role of marketing in organizations. FREE ACCESS
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3. Creating Effective Marketing Plans5m 2sThe customer is the cornerstone of marketing, so it's important that strategies and marketing be planned around their behaviors and needs. In fact, the best marketing plans feature strategies that put those needs and behaviors at the forefront. In this video, you will learn the key concepts in planning a marketing strategy. FREE ACCESS
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4. Segmenting and Targeting in Marketing3m 32sA major key to marketing is getting the right message to the right customers. But with so many potential audiences to reach, how do companies find the right consumers to send their message to? In this video, you'll learn how to determine market segments in order to target the right customers. FREE ACCESS
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5. Using Marketing to Reach Customers5m 14sIn the digital marketing age, businesses no longer just use marketing to promote products and services to their customers. They also utilize marketing practices and strategies to increase their organizational visibility and promote their brand. In this video, you'll learn how marketing enables companies to reach their customers. FREE ACCESS
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6. Using Digital Marketing and Social Media4m 17sThis is the golden age of digital marketing, and even the stodgiest of organizations understands that to remain viable, they have to either adapt and adopt or go the way of ten-pound printed telephone directories and the landlines that went with them. In this video, you'll identify the benefits of using digital resources to impact marketing. FREE ACCESS
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7. Let's Review1m 27sIn this video, you will review the key concepts contained in the course Marketing: The Process and Functions that Build Customer Relationships. FREE ACCESS
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.
