GDPR Compliance for Marketing

  • 12 topics | 45m
  • Up to 30 languages
  • Transcripts
When conducting marketing activities, organizations must follow GDPR’s standards for collecting and using the personal information of customers and prospects. This course addresses compliance with the EU General Data Protection Regulation (GDPR) in the areas of: generating leads and collecting contact information; profiling and data enrichment; sending direct marketing messages; selling or sharing data; and ensuring the protection of individual rights.These course materials and content are for informational purposes only and do not constitute legal advice. Nothing herein, or in the course materials, shall be construed as professional advice as to any particular situation or constitute a legal opinion with respect to compliance with any federal, state, or local laws. Transmission of the information is not intended to create, and receipt does not constitute, an attorney-client relationship and is not intended to constitute legal advice or to substitute for obtaining legal advice from an attorney licensed in your state. Readers should not act upon this information without seeking professional counsel. The information contained herein is provided only as general information that may or may not reflect the most current legal developments.

WHAT YOU WILL LEARN

  • recognize requirements for GDPR compliance when generating leads and collecting contact details
  • Knowledge Check: Generating Leads and Collecting Contact Details
  • recognize key considerations when using profiling and enrichment services
  • Knowledge Check: Profiling and Data Enrichment
  • identify key considerations for sending GDPR-compliant marketing messages
  • Knowledge Check: Sending Direct Marketing Messages
  • recognize practices to ensure online advertising activites comply with GDPR
  • Knowledge Check: Online Advertising
  • recognize best practices for GDPR-compliant data sharing
  • Knowledge Check: Selling or Sharing Data
  • recognize individual rights under the GDPR
  • Knowledge Check: Individual Rights

IN THIS COURSE

  • Generating Leads and Collecting Contact Details
    5m
  • Knowledge Check: Generating Leads and Collecting Contact Details
    1m
  • Profiling and Data Enrichment
    7m
  • Knowledge Check: Profiling and Data Enrichment
    1m
  • Sending Direct Marketing Messages
    6m
  • Knowledge Check: Sending Direct Marketing Messages
    1m
  • Online Advertising
    5m
  • Knowledge Check: Online Advertising
    1m
  • Selling or Sharing Data
    7m
  • Knowledge Check: Selling or Sharing Data
    1m
  • Individual Rights
    7m
  • Knowledge Check: Individual Rights
    1m

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