Effectively Communicating Change: Strategies for Digital Transformation

IN THIS COURSE

• 1.  Effectively Communicating Change: Strategies for Digital Transformation
  2m 25s
  Effective communication is essential to successful change management during digital transformation initiatives. In this video, you will be introduced to the key concepts that will be covered in this course. FREE ACCESS
• 2.  Understanding the Importance of Communication in Change Management
  5m 12s
  It's important to understand the critical role of communication in successful digital transformation. In this video, you'll learn about the role of communication in facilitating successful change management during digital transformation. You'll also learn about identifying common communication barriers and challenges that arise during change initiatives. FREE ACCESS
• 3.  Developing a Comprehensive Change Communication Strategy
  4m 53s
  Developing an effective communication strategy is vital for ensuring successful change management. In this video, you'll learn how to create a structured communication plan that outlines key messages, target audiences, and communication channels. You'll also learn about tailoring communication strategies to meet the needs of different stakeholders, ensuring clarity and relevance. FREE ACCESS
• 4.  Utilizing Effective Communication Techniques
  3m 23s
  You can enhance stakeholder engagement through effective storytelling and active listening. In this video, you'll learn how to implement storytelling techniques to convey the vision and benefits of digital transformation, enhancing stakeholder engagement. You'll also learn about employing active listening and feedback mechanisms to foster two-way communication and address concerns. FREE ACCESS
• 5.  Managing Expectations and Addressing Resistance
  4m 12s
  Master the art of managing expectations and addressing resistance in digital transformation. In this video, you'll learn how to develop strategies for managing expectations and communicating timelines, roles, and responsibilities during the transformation process. You'll also identify potential sources of resistance and create targeted communication approaches to mitigate concerns. Additionally, you'll design a communication strategy that emphasizes transparency and addresses both the benefits and potential downsides of change. FREE ACCESS
• 6.  Monitoring and Evaluating Communication Effectiveness
  4m 5s
  You can optimize communication effectiveness through metrics and continuous improvement. In this video, you'll learn how to establish metrics and KPIs to assess the effectiveness of communication strategies and their impact on stakeholder engagement and the organization. You'll also learn about conducting post-implementation reviews to gather feedback and refine communication approaches for future initiatives. FREE ACCESS
• 7.  Course Summary
  1m 46s
  In this video, you'll review and reflect on what you've learned in the course Effectively Communicating Change: Strategies for Digital Transformation. FREE ACCESS