Building Trust: Ethics and the Marketing Mix

IN THIS COURSE

• 1.  Building Trust: Ethics and the Marketing Mix
  54s
  Marketing is more than just making your product look good; it’s also about building customer trust. To build strong and lasting relationships with customers, successful marketers take steps toward making ethical decisions about products and how they present them to consumers. In this video, you will be able to discover the key concepts that will be covered in this course. FREE ACCESS
• 2.  Marketing Ethics: Put Products First
  4m 56s
  Marketers don’t make things, but by shaping customer perceptions, they have an important, ethical role to play in several areas related to their company’s products. In this video, you'll learn to identify areas where marketing decisions about products and services have an ethical impact. FREE ACCESS
• 3.  Ethical Considerations of Distribution Methods
  4m 21s
  Although marketers don’t make the final decisions about distribution, they do have a role to play in understanding the ethical ramifications of their companies' distribution strategies and systems. In this video, you will learn about the ethical ramifications of different distribution strategies and systems. FREE ACCESS
• 4.  Ethical Pricing for All
  2m 44s
  While many different departments provide input into pricing decisions, marketers must weigh in on key elements like profit margins and base costs to protect against discriminatory pricing and other unethical pricing practices. In this video, you'll learn about key elements for keeping pricing ethical. FREE ACCESS
• 5.  Ethical Promotion: Marketing Your Message
  6m 55s
  Promotion is what most people think of when they think of marketing – advertising, messaging, and branding. Here is where marketers have the most direct impact by putting in place ethical promotional practices. In this video, you will learn to identify ethical promotional practices. FREE ACCESS
• 6.  Marketing Your Corporate Social Responsibility
  4m 16s
  Corporate social responsibility is method of self-regulated accountability. It's essentially a framework for ethicality, and it can be a very effective way for companies to build customer trust and loyalty. This has led many companies to embrace what’s known as "cause marketing." In this video, you'll explore the core reasons for adopting cause marketing. FREE ACCESS
• 7.  Let's Review
  1m 11s
  This video summarizes the key concepts covered in the course Building Trust: Ethics and the Marketing Mix FREE ACCESS