Audience and Purpose in Business Writing

IN THIS COURSE

• 1.  Audience and Purpose in Business Writing
  42s
  In this course, you'll learn about identifying your audience and you'll discover how to use the appropriate tone for different readers. You'll also discover the most common purposes of business writing. And you'll explore how to create effective, informative, responsive, and persuasive business communication. FREE ACCESS
• 2.  Knowing Your Audience: Key Reader Characteristics
  2m 52s
  When you're writing a business document, you need to think about your audience. You don't talk to your boss in the same way you chat with your friends, do you? The same goes for business writing. You need to pitch your content differently depending on who your readers are. Let's consider some audience characteristics to keep in mind when writing business documents or messages. FREE ACCESS
• 3.  Knowing Your Purpose: Inform, Respond, Persuade
  2m 54s
  If your business writing is to be effective, you need to have a clear idea of the purpose of your writing. Taking some time to define your purpose before you begin writing will help you when you actually do start. Because you'll be better able to focus on the point of your message and the reaction you want from your reader. FREE ACCESS
• 4.  Writing to Inform: Organizing Your Ideas
  2m 55s
  You use informative writing to give your reader information. Think of documents like training materials for new employees or a report for the company manager on a potential new market. Both good examples of when you'd use informative writing. In this video, you'll learn guidelines for creating effective informative writing. FREE ACCESS
• 5.  Writing Responses: Providing What's Requested
  2m 48s
  In an always on world, it's more important than ever to be responsive if your business is going to succeed. You might need to use responsive writing to follow up on customer inquiries or complaints. In this video, you'll learn guidelines for using responsive writing to build relationships and keep customers and colleagues happy. FREE ACCESS
• 6.  Writing to Persuade: Keeping the Reader's Attention
  3m 3s
  Almost all business writing includes some element of persuasion. You want your customer to buy that product, or your boss to give you that promotion, or your colleague to complete the task you need done. To persuade your readers to take action, you have to overcome their resistance to change. And show how your idea can benefit them or their organization. In this video, you'll learn the key elements of persuasive writing. FREE ACCESS
• 7.  Using the Right Tone in Business Communications
  3m 16s
  When you're writing to someone outside your organization, use a formal tone. Formal doesn't have to mean stuffy. You can still be conversational, but follow more formal protocols. In this video, you'll learn how to write in an appropriate tone for different audiences. FREE ACCESS