Analyzing Audiences & User Behavior in Twitter for Professionals

IN THIS COURSE

• 1.  Interpreting the Analytics dashboard in Twitter for Professionals
  6m 48s
  Social media tools or platforms provide a large amount of information about user behavior and trends. Fortunately, Twitter provides Twitter Analytics to help you gain insight into how your Tweets are performing on Twitter. The Analytics dashboard provides you with a monthly performance overview, which allows you to see statistics that are tracked from month to month as well as your top-performing Tweets. These metrics can help you understand how your content is being used and you can use them to help grow your business. FREE ACCESS
• 2.  Understanding the Tweets dashboard in Twitter for Professionals
  4m 19s
  The Tweet activity dashboard in Twitter Analytics gives you detailed insights of your activity on Twitter. You can choose a specific date range to view and can track the number of impressions, engagements and the engagement rate for each Tweet you have posted. FREE ACCESS
• 3.  Analyzing your Tweets dashboard in Twitter for Professionals
  6m 39s
  The Tweet activity dashboard in Twitter Analytics gives you detailed insights of your activity on Twitter. You will see how to analyze your Tweet activity graph, your individual tweets, and the different engagement metrics. FREE ACCESS
• 4.  Understanding the Audiences dashboard in Twitter for Professionals
  5m 11s
  The Audiences dashboard in Twitter Analytics gives you insights into your followers' interests, behaviors, and demographics. You can also view the abundant amount of insights available for all Twitter users. You can use this information to tailor your tweets to fit the interests or behaviors of your followers as well as to branch out and appeal to a wider audience based on the data provided by Twitter. FREE ACCESS
• 5.  Analyzing your Audiences dashboard in Twitter for Professionals
  5m 57s
  The Audiences dashboard in Twitter Analytics gives you insights into your followers' interests, behaviors, and demographics. You can also view the abundant amount of insights available for all Twitter users. You can use this information to tailor your tweets to fit the interests or behaviors of your followers. You can also compare your followers' interests to the rest of the users on Twitter to see where your followers fit in with the rest of the Twitter population. FREE ACCESS
• 6.  Analyzing the Events dashboard in Twitter for Professionals
  5m 43s
  From Twitter Analytics you can analyze the information and data available in the Event section to use event targeting to quickly and easily find events and trends on Twitter. This is also a good way to plan for upcoming events and even create a campaign targeting a specific event. FREE ACCESS
• 7.  Analyzing your video activity in Twitter for Professionals
  6m 48s
  A good way to capture your audience's interest on Twitter is by posting videos. Once you have started posting videos, you can analyze which videos resonate the most with your audience by viewing the metrics available via the Video Activity section in Twitter Analytics. FREE ACCESS
• 8.  Creating a conversion event in Twitter for Professionals
  6m 29s
  Conversion tracking on Twitter measures the number of Twitter users that perform a particular action after viewing and engaging with your ads on Twitter. This can include such actions as website visits, new sign-ups or purchases. This allows advertisers to understand the performance of their direct-response ads so that they can get more customers in a cost-efficient way. FREE ACCESS