Achieving Customer-centric Design with User Personas

Everyone
  • 7 videos | 20m 35s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.5 of 952 users Rating 4.5 of 952 users (952)
Your organization depends on its ability to win every customer interaction. User personas - detailed descriptions of archetypal end users - are the gateway to designing customer-centric products and experiences that address customer needs. Building user personas will help you develop products and services your customers truly want. In this course, you'll learn the essential elements of user personas and the business information to be gained from them. You'll also learn how to build a user persona, which data to include in a persona, and the qualities of an effective persona. And you'll discover what customer-centric design can tell you about your customer, and how it will benefit your business.

WHAT YOU WILL LEARN

  • Identify the essential elements of user personas
    Recognize the customer insights to be gained from user personas
    Identify the data used to build a user persona
  • Identify actions taken when working with user personas
    Recognize qualities of an effective user persona
    Identify the benefits of building user personas

IN THIS COURSE

  • 50s
  • 3m 32s
    In this video, you will learn how to identify the essential elements of user personas. FREE ACCESS
  • Locked
    3.  Customer Insight through User Personas
    3m 15s
    During this video, you will learn how to recognize the customer insights to be gained from user personas. FREE ACCESS
  • Locked
    4.  Building a User Persona
    3m 4s
    Discover how to identify the data used to build a user persona. FREE ACCESS
  • Locked
    5.  Working with User Personas
    3m 11s
    In this video, you will learn how to identify actions taken when working with user personas. FREE ACCESS
  • Locked
    6.  Making Personas More Effective
    3m 9s
    During this video, you will learn how to recognize qualities of an effective user persona. FREE ACCESS
  • Locked
    7.  The Business Benefits of Building User Personas
    3m 35s
    In this video, you will learn how to identify the benefits of building user personas. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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