Channel Management
- 7 Books | 33h 25m
Managing sales and distribution channels is key to optimizing revenue. Optimize the performance of your channel partners using these resources. Learn how to improve your ability to optimize sales outcomes by developing and managing a high-performance multichannel network and sales force.
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Book
Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell MoreBy applying the trends and lessons learned from Fortune 500 and Global 500 companies to mid-sized enterprises and small-medium businesses owners, this book offers new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process.
5h 31m
By Michael Heald, Naveen Jain, Robert Wolland
Book
Multichannel Marketing EcosystemsFeaturing contributions from leading marketing companies across the globe, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media.
4h 27m
By Markus Ståhlberg, Ville Maila (eds)
Book
Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand, Customers, Channel Partners and EmployeesBreaking down the traditional silos between Human Resources, internal communications and marketing, this essential resource offers a new approach for developing brand and employee engagement.
4h 2m
By John G. Fisher
Book
Technology Distribution ChannelsUsing numerous examples from global technology corporations, this book explores the chain that makes products and services available for market and explains how to make the most of each step of the process.
5h 33m
By Julian Dent
Book
Distribution Channels: Understanding and Managing Channels to MarketTargeting those who are involved in the marketing and distribution of products and services, this book provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market.
5h 19m
By Julian Dent
Book
Omnichannel Retail: How to Build Winning Stores in a Digital WorldBased on over thirty years in loyalty marketing, the author of this book diligently addresses the challenges facing retailers and provides tangible and proven solutions to capitalize on the changing retail landscape.
3h 48m
By Miya Knights, Tim Mason
Book
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel WorldA unique blend of strategy and best practice, this book walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey.
4h 45m
By Malcolm McDonald, Martin Newman
