Sales & Marketing Books

A guide to delivering a better user experience through A/B testing, this handy book outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors.

By Dan Siroker, Pete Koomen

Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels.

By Mike Grigsby

Providing tips, tactics, and hands-on tutorials, this book is detailed, in-depth, and full of insights and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

By Brad Geddes

Based on academic research but written in a comprehensible and digestible way, this book provides an in-depth analysis of the state of modern advertising and how it fits and works in conjunction with the plethora of new digital channels.

By Fons Van Dyck

Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, this cutting-edge book reveals the newest, most effective tactics for championing brands, organizations, and causes.

By Marian Salzman

Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. This book shows you everything you need to know to get on board.

By A.K. Pradeep, Andrew Appel, Stan Sthanunathan

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena.

By Maria Johnsen

This book explores how people use craigslist to buy and sell, find work, and find love-and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web.

By Jessa Lingel

Written by researchers and professionals, this insightful guide examines the role of analytics in knowledge management and the integration of big data theories, methods, and techniques into an organizational knowledge management framework.

By Hsia-Ching Chang, Suliman Hawamdeh

Cutting through much of the murky language, the jargon, recondite formulations, and even utter nonsense surrounding this field, this accessible book will give you the practical information and pointers on applications that you need to know to succeed.

By Steven Struhl

Hone and perfect your digital marketing skills and learn how to apply them effectively within the B2B marketing sphere with this practical resource.

By Simon Hall

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing with this essential handbook.

By Simon Hall

A provocative, truth-to-power exposé of ad agencies' flaws, foibles, and failings, this book is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side.

By Jim Morris

Bringing together together computational methods from many disciplines, this book focuses on methods that are commonly used for processing social media messages under time-critical constraints, and offers more than 500 references to in-depth information.

By Carlos Castillo

Packed with detailed information and advice that will help you create and solidify your place in the blogosphere, this friendly reference guide will show you how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.

By Susan Gunelius

Whether you're blogging for fun, for money, or as part of your job, this proven book provides up-to-date information on software, safety and style, and will help you improve your content, boost readership, add Twitter to the mix, generate income, and more!

By Shane Birley, Susannah Gardner

Ready to make your mark on the online world? Start a blog! This easy-to-follow book provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.

By Amy Lupold Bair

Filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog, this book will show you how to attract a loyal following, promote your blog, and write powerful content that generates new business.

By Mark W. Schaefer, Stanford A. Smith

From leadership, to technology, to security, and more, this book provides effective, real-world strategies for taking the leap without tearing your organization apart.

By John Best

This book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off-detailing how they dominate public discourse at the expense of the moderate majority.

By Chris Bailey

Examining the threats and immense opportunity facing today's most valuable brands, this book presents real-world case studies and market insights from the world's largest brands that reveal what the best brands are doing right to win online.

By David Feinleib

Written for businesses who want to understand how the coming technology changes will eventually impact them, this book explores how the social mobile cloud and other new technology changes are part of a digital transformation that is moving quicker and cutting more deeply than ever before.

By Ted Shelton

This book is for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies.

By Stacy Landreth Grau

Whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur, this book gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity.

By Adam Waters

Addressing various aspects of consumer psychology and behavior, this book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior.

By Frank Lüdicke, Gerard Emilien, Rolf Weitkunat

Content marketing is one of today's growing marketing trends following fast on the heels of social media.

By Jane Heaton

Presenting a one-stop source on the art and science of developing content that people care about, this book is filled with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

By Ann Handley, C.C. Chapman

Explaining what crowdsourcing is, what it is not, and how it works, this book surveys the major issues in crowdsourcing and describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing.

By Daren C. Brabham

This book will open your eyes to the alternatives offering greater happiness, more freedom, and better personal and financial security.

By Allen Taylor

In this book, you'll discover how to build 1:1 engagement that scales at the speed of today's customers.

By Christopher B. O'Hara, Martin Kihn

Providing insight into each element that affects customer experience, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization.

By Eric Berridge

Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this step-by-step book provides a detailed resource for the vocabulary and procedures associated with digital asset management.

By Elizabeth Ferguson Keathley

Digital Brand Romance is a comprehensive, original, concise, practical, and well-crafted guide covering the whole gamut of digital marketing techniques to get clients, keep them engaged and build relationships.

By Anna Harrison

The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite.

By Daniel Rowles

Ideal for any marketer or brand strategist looking to enhance their online brand identity, this succinct book delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

By Daniel Rowles

Using non-technical language, this informative book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era.

By Joe Weinman

Bookended by a critical introduction and a list of over two hundred additional digital keywords, this compelling work examines and critiques the rich lexicon animating the emerging field of digital studies.

By Benjamin Peters

A well-executed digital marketing plan is a proven component of success in business, and this book covers everything you need to build and implement a winning plan.

By Stephanie Diamond

Guiding you through the essential steps you need to take to set your digital strategy and get it right first time, this book covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base.

By Jon Smith

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers.

By Russ Henneberry, Ryan Deiss

Want to increase your Net presence? This user-friendly book will introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

By Ben Carter, Bud Smith, Frank Catalano, Gregory Brooks

In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

By Greg Jarboe, Matt Bailey, Michael Stebbins

This book is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters.

By Nick Smith

Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.

By Hanne Knight, Lizette Vorster

Demonstrating how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning, this book explains how basic strategy should flow through to the basic four digital marketing technologies: search, social, email and mobile.

By Debra Zahay

Told from the perspective of marketing strategy, this book puts digital marketing in the context of firm strategy selection and includes actions steps to help you get started as well as review questions and key terminology.

By Debra Zahay

In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

By Benjamin Sweeney

An ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results, this book enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

By Simon Kingsnorth

"Digital Marketing Strategy" will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.

By Simon Kingsnorth

A collection of different views on how digitalization is influencing various industrial sectors, this book addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.

By Claudia Linnhoff-Popien, Michael Zaddach, Ralf Schneider

With this practical guide, you'll learn how to understand the needs of external customers without requirements elicitation or sign-offs, the difference between customer and business value, and why you need to create both.

By Filip Hendrickx, Kevin J. Brennan, Sallie Godwin

Written for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond, this book offers the knowledge, strategies, and skills needed to create content, instantly engage customers, and compel them to action.

By Ardath Albee

Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval.

By Graham Waller, Mark Raskino

Through the voices of former and current staff, this book explores what are now the three best-known tech companies and examines their different strategies to try to win the battle to control the exploding network connecting the world.

By Charles Arthur

Revealing the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.

By Jason Burby, Shane Atchison

Smart solutions for keeping your life in balance in an overworked, overwired world.

By Debra A. Dinnocenzo, Richard B. Swegan

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

By Kunle Campbell

Backed up with a range of invaluable case studies, this book is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce program, based on market-tested and robust split-test methodology used across a range of commercial businesses.

By Dan Croxen-John, Johann van Tonder

By reading this book, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you.

By Nicholas Papagiannis

This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success.

By Jane Johne

Examining how organizations can optimize their use of email marketing, this book is intended for anyone interested in learning more about email and digital marketing, whether a student or professor in business programs or practicing business executives in digital marketing.

By Jason Smith, Richard C. Hanna, Scott D. Swain

En este libro, dirigido a directivos y profesionales, se ofrece una guía para poder reinventar la empresa en este nuevo entorno a través de la analogía empresa –- cuerpo humano.

By Vicente De los Ríos Medina

Including discussions of social networking in enterprise activities such as human resources, risk management, operations, and project management, this book considers the complete spectrum of social media and social activities available to your business, and explains how to use them.

By Jessica Keyes

Helping students navigate their way through the field of advertising, this book shows them how to develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of where it comes from.

By Robert Cluley

Ethical Voices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.

By Mark W. McClennan

Illustrated throughout with many award winning case studies and interviews, this essential book advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers.

By Paul Noble, Tom Watson

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences.

By Bernadette Albert, Dan Lomax, Ruth Dowson

Explaining that you don't need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

By Jennifer R. Farmer

By showing you how to tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns, this detailed book presents profitable ideas and techniques for putting your company's best face forward in the Facebook realm.

By Joel Elad, Paul Dunay, Richard Krueger

Packed with tips and tactics not documented anywhere else, this book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

By Chris Treadaway, Mari Smith

The book is a hands-on playbook for corporate renewal in an age of digitization and makes a convincing case for Europe leading the way in changing minds and business around the world.

By Felix Staeritz, Simon Torrance

Including short case studies with practical examples, this book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.

By Krzysztof Kubacki, Sharyn Rundle-Thiele

This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage.

By Shishir Mishra

This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry.

By Jonathan Stringfield

Shattering the myth that only big brands can do big things, this book features frameworks, hacks, tips, and idea starters to demystify digital marketing, do more with less, find inspiration in unexpected places, create relevant and engaging content and promote it via social media platforms, and more.

By Nick Westergaard

Offering invaluable templates, content plans and profiles of successful social media savvy CEOs, this book untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results.

By Michelle Carvill

Whether you want to stream a corporate video, home videos, or your favorite music for friends, this step-by-step, introductory level book will give you a practical understanding of streaming media without feeling overwhelmed by confusing detail.

By Joe Follansbee

Including summary sections that contain suggested readings and supplemental online links, this valuable resource offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples.

By Juan-Carlos Molleda, Sarab Kochhar

Sharing best practices in split testing, opt-in landing page structure, and ad group structure, this fun and friendly guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

By Howie Jacobson, Joel McDonald, Kristie McDonald

Offering an in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line, this book provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action.

By Daniel Waisberg

Providing the know-how to venture confidently into the blogosphere, this book will help you create a Blogger account, write compelling content, build an audience, make money from your blog, and more.

By Susan Gunelius

If you have a small business, these eight self-contained minibooks will show you how to use the Google tools that are available at little or no cost, such as Google Apps, Google search tools for business, highlighting your business, and much more.

By Bud E. Smith, Ryan Williams

Explaining how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads, this guide will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

By Luke Sullivan, Sam Bennett

Featuring interviews with experts and real-life case studies, this insightful and in-depth book explains how to assess the success of a digital marketing campaign by demonstrating what the digital marketing metrics are as well as how to measure and use them.

By Laurent Florès

Offering case studies to illustrate how communication contexts can vary in different organizations, this book contains practical worksheets and exercises, and covers e-communications, including instant messaging, and effective social media writing.

By Fiona Talbot

Presented in the form of eight copywriting rules, this guide articulates the uncodified knowledge copywriters and art directors use when writing ads that can be applied to any communications you have to produce.

By Dominic Gettins

Introducing the whole digital advertising process from start to finish, this book equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients.

By John Percival

Presenting an anthology of articles from the popular Moz blog - a top resource for cutting-edge information on search engine optimization (SEO) techniques, this book focuses on leveraging existing platforms like social media sites and community for inbound marketing success.

By Rand Fishkin, Thomas Høgenhaven

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits, and spread your message to the most relevant markets.

By Gordon Glenister

Discussing our ever-increasing dependence on a complex multiplicity of messages, records, documents, and data, this book describes the rising flood of this information, outlines the dramatic long-term growth of documents, and traces the rise of techniques to cope with them.

By Michael Buckland

Providing the framework and tools needed to deliver innovative, creative content successfully and consistently in today's multi-platform television landscape, this book offers a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development.

By Marlon Quintero

This book puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business.

By Corey Walker, Eric Butow, Jenn Herman

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective.

By Lala Hu

Giving you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing, this practical, roll-up-your-sleeves guide will help you drive targeted traffic to your site, keep them there, and convert them into happy customers.

By Matt Bailey

If you are completely new to social media marketing and you want to learn the basics, this practical guide will introduce you to the content quickly.

By Todd Kelsey

From hyper-targeting demographic segments to streamlining execution, this book presents detailed, cutting-edge techniques to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver.

By Marty Weintraub

Packed with brand-new case studies from today's emerging social sites, this exciting book helps you harness the power of word-of-mouth marketing to transform your business.

By Carrie Kerpen, Dave Kerpen, Mallorie Rosenbluth, Meg Riedinger

Covering the latest LinkedIn features and how to use this valuable networking tool, this friendly guide teaches you how to make the most of your LinkedIn.com profile and build connections and relationships within the world's largest professional network.

By Joel Elad

Featuring hands-on tutorials, case studies, examples, tips, and tactics, this detailed, soup-to-nuts guide helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals.

By Viveka von Rosen

Helping to ensure you're presenting yourself in the best possible light, this how-to manual shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career.

By Donna Serdula

By showing how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin' Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR, this book examines what is shaping the next generation of mobile advertising.

By Jesús Mena

Providing actionable solutions and fresh insights, this book will give you the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.

By Heather Sallee, Jennifer Morehead, Lindsay Chambers

This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing.

By Lindsay Chambers

Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies.

By Françoise Simon, Glen Giovannetti

A practical guide to protecting and defending your company's name and image on the internet and in social media, this concise, authoritative book shows you how you can prepare for, respond to, and recover from serious incidents and crises using social media.

By Charlie Pownall

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.

By PR Smith, Ze Zook

This book explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.

By Adam Harrell

Decoding digital business at the strategy level, this book shows how powerful combinations of disruptive technologies, together with platform business models, and a mastery of digital services are enabling breakthrough results.

By Nicholas D. Evans

Explaining how to navigate through the modern media landscape by thinking more like a media executive than a marketer, this book presents a proven strategy that will help you create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

By Barbara Cave Henricks, Rusty Shelton

Media and Terrorism in the 21st Century presents the emerging ideas and insights from experts, academicians, and professionals on the role media and new media plays in terrorist propaganda from a critical international perspective.

By Ebru Karadogan Ismayil, Elnur Ismayil

A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on the communications expertise of the author and his eight-step methodology for polished and confident interview delivery across a range of platforms.

By Robert Taylor

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, this thorough guide gives practical and hands-on training on how to design, implement and measure an effective digital strategy.

By Daniel Rowles

Integrated with tactical checklists, easy application frameworks and powerful case study insights, this book provides a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.

By Daniel Rowles

Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, this book debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

By Ian MacRae, Michelle Carvill

Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.

By Ian MacRae, Michelle Carvill

Full of first-hand advice for marketers wanting to make the most of digital innovation, this book uses case studies, real-life examples and interviews from marketing leaders around the world to explore the future of digital advertising and explain why its growth is inevitable.

By Dale Lovell

This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalization in newsrooms across transnational borders.

By Bertrand Teo

Written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success, this practical, benchmark guide shows how to devise successful marketing and PR strategies to grow any business.

By David Meerman Scott

Whether you're a veteran marketing professional or a novice entering the field, this book is filled with wisdom and strategies from creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms.

By Michael Miller

Providing an expert introduction to the key issues and skills of investor relations (IR), this book examines both the reasons for the very limited use of online technologies in corporate communications with investors as well as the very sparse academic literature relating to online investor relations.

By Daniel R. Valentine

Exploring company websites, social media, digital branding, blogging, video, search engine optimization, email marketing, affiliate marketing, online PR, and digital advertising, this book tells you everything you need to know; how to do it, how to do it even better, and what the future might hold.

By Murray Newlands

Incorporating the best of content, social media marketing, and search engine optimization tactics, this book offers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement.

By Lee Odden

Take a strategic approach to social media marketing and build an organic community of followers.

By Jenny Li Fowler

This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents.

By Andy Phippen, Emma Bond

Analyzing the role and influence of journalism in the digital age, this incisive and authoritative book argues that journalism can flourish in a new communications age, and explains how current theory and practice have to change to fully exploit developing opportunities.

By George Brock

Packed with real-world examples of campaigns, as well as practical advertising and branding templates and toolkits, this book explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.

By Faris Yakob

This book delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape.

By Faris Yakob

Offering tips, tricks, and techniques to make the process easy and enjoyable, this informative guide helps you get the most out of Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards.

By Kelby Carr

Providing a dynamic 12-step planning model to help all practitioners implement and run a public relations campaign, this book offers coverage of key social media developments; the role of PR in organiztions; the importance of context; communication theory; setting objectives; evaluation and review; and more.

By Anne Gregory

Written by two of the best and brightest podcasting pioneers, this shrewd and comprehensive guide covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience.

By Dan Klass, Michael W. Geoghegan

Written by a pair of podcasting pioneers, this book shares insight on the technology behind recording, editing, and sharing podcasts, along with tips and tricks on how to produce a pro-level podcast.

By Chuck Tomasi, Tee Morris

This book will help you refine your podcast idea, identify your audience, and get the scoop on how to record, edit, and share your work. You'll also learn how to apply the methods top podcasters monetize and market their work.

By Chuck Tomasi, Tee Morris

>Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic.

By Ciaran Rogers, Daniel Rowles

Whether you're just starting out or have been blogging for years, this practical guide shows you how to turn your passion for blogging into extra revenue.

By Chris Garrett, Darren Rowse

Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry.

By Stephen Woessner

Exploring the central principles and theoretical components of public relations and their practical applications in actual situations, this comprehensive, informative text provides readers with knowledge on how, when, and why appropriate theories are applied.

By Brigitta R. Brunner

Providing expert analyses of the modern retail sector, this book argues that retailers should not simply act differently in response to this shift, but they should also think differently and even challenge the organizational and cultural structures on which they have been traditionally built.

By Brian Kalms (ed)

Providing techniques for measuring the growth of scientific knowledge at the university level, this book covers research assessment and evaluation at individual and institutional levels and the main methodologies for measuring scientific impact and reputation.

By Francisco J. Cantú-Ortiz

The Research Anthology on Fandoms, Online Social Communities, and Pop Culture explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education.

By Information Resources Management Association (IRMA)

Endorsed by the Institute of Public Relations, this insightful book shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption.

By Judy Larkin, Michael Regester

Offering hints, tips, techniques, and case histories to illustrate key points, this task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan.

By Gradiva Couzin, Jennifer Grappone

Enhance your knowledge of search marketing and the broader marketing strategy by taking a strategic approach to search engine optimization (SEO) and search engine marketing (SEM).

By Kelly Cutler

Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.

By Harry Mills

Providing case studies and practical examples of the methods discussed, this book brings together current innovative approaches to segmentation and outlines why it is needed to support a more effective social marketing program design.

By Krzysztof Kubacki, Sharyn Rundle-Thiele, Timo Dietrich

This book is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters.

By Nick Smith

Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy, timely guide teaches you how to make the most of it, whether your business is a small shop or a large corporation.

By Jon Ferrara, Kyle Lacy, Stephanie Diamond

Filled with practical examples of what to do, and illustrated with cases taken from real companies, this detailed, hands-on guide offers a blueprint for transforming your organization's disparate social initiatives into a unified social experience strategy.

By Dave Evans, Joe Cothrel

This book examines users' digital content contribution and consumption behavior from a social perspective.

By Xuejing Ma

A critical evaluation of the utopian claims and dystopian counterclaims of artificial intelligence (AI) prognosticators, this book introduces the reader to the pitfalls and promises of AI in its modern incarnation and the growing trend of systems to "reach off the Web" into the real world.

By Alice M. Mulvehill, James Hendler

Weaving together multi-level theories of change, research and case studies, this book presents a people-centered approach that explains and illustrates the development of social marketing to address some of society's most vexing problems.

By R. Craig Lefebvre

Presenting best practices for growing the value of your social media and social networking marketing efforts, this book shows you how to build an effective blog or website for your business, monitor your online reputation, and create new content.

By Chris Brogan

From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.

By Alex Gonçalves

This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.

By April Ursula Fox

Whether you're a marketer, analyst, manager, or technologist, this book will show you how to use social media data to compete more effectively, respond more rapidly, predict more successfully, grow profits, and keep them growing.

By Avinash Kohirkar, Matthew Ganis

From building trust, to sparking conversation, to using video and other tools, this creative book will help you discover all that goes into the most important aspect of today's social marketing.

By Aliza Sherman, Danielle Elliott Smith

Offering a new set of powerful tools for augmenting and enhancing the value of your training, this unique book provides an overview of social media mediums and will help you to deliver training, facilitate discussions, and extend learning beyond the confines of a training event.

By Jane Bozarth

For anyone facing the challenge of making sense of social media data, this book will help you move beyond simply monitoring social media conversations to identifying key insights that can help steer your organization's strategic decisions.

By David A. Schweidel, Wendy W. Moe

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.

By Cassandra Bailey, Dana Schmidt

Showing you how to apply the marketing savvy you already have to the latest social media sites and tools, this comprehensive resource will help you reach and keep more customers, make more sales, and boost your bottom line.

By Deborah Ng, Jan Zimmerman

Marketing your business through social media isn't just an option these days-it's absolutely imperative. This book offers comprehensive guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

By Deborah Ng, Jan Zimmerman

This book is a guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be.

By Michelle Krasniak

Helping self-motivated learners master social media marketing, this self-paced guide will show you how to stand out in the marketplace using Facebook, Twitter, LinkedIn and YouTube, and take advantage of location-based marketing tools such as Groupon and LivingSocial.

By Phyllis Khare

Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

By Andrew Jenkins

Exploring the many aspects of social media, this straightforward guide will help you launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers.

By Shiv Singh, Stephanie Diamond

Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, this book clears away the confusion helping you discover how to navigate the ever-changing social media playing field.

By Shiv Singh, Stephanie Diamond

A straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters, this book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers.

By Nick Smith

The road to social media marketing is now well paved. This engaging book shows you how to participate in social media at a business level, taking customer engagement and collaboration to new levels to improve your company's products, services, and bottom line.

By David Evans

From integrating social media into your website to building your social media presence to everything in between, this plain-English, easy-to-follow guide will help you quickly discover how to apply social media optimization (SMO) practices to your marketing plan to accomplish your goals.

By Ric Shreves

With examples of companies large and small using social media in innovative ways to reach out to and engage with sought-after talent, this book covers the essentials from the beginning to the end of the process of creating a social media recruiting strategy.

By Andy Headworth

An integral resource to guide your social strategy toward success, this informative text with case studies offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.

By Nicole Matejic

Presenting the risks present in social networking, this timely guide provides a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization.

By Michael Cross

Providing a simple, structured way to create integrated customer engagement and social media campaigns that work, this book offers a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

By Julie Atherton

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.

By Julie Atherton

Showing you how to build an effective, long-lasting social media plan for your brand, this practical guide will help you boost customer engagement and grow your organization's brand awareness and revenues.

By Claire Diaz-Ortiz

Providing a key resource for sales and marketing professionals seeking a better way to connect with today's customer, this book shows you how to capture the mindshare of business leadership and turn relationships into sales.

By Jamie Shanks

Filled with clear strategies and real-life stories from visionaries and change makers, this book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition.

By Mark Fidelman

Helping you get your share of the online business, this complete reference will show you how to create a business plan, build a customer-friendly site, set up shop on Second Life, keep your books, and promote your business.

By Joel Elad, Shannon Belew

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications.

By Larry Percy, Richard Rosenbaum-Elliott

Revealing nine forces that shape consumer behavior, this book examines how these forces operate and highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents.

By Anindya Ghose

Offering a re-introduction to the one-on-one communication skills we've forgotten in our rush to new technologies, this book shows us how we've let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way.

By Ted Rubin

Helping you understand how social media in professional recruitment works, this book examines social nativity as a social phenomenon and presents the latest trends on career development and social recruiting.

By Stavros Papakonstantinidis

A comprehensive and accessible guide to contemporary advertising and marketing theory and practice, this book is designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

By Helen Powell, Iain MacRury, Jonathan Hardy

Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges.

By Sandra Stahl

Presenting an innovative methodology for successful digital marketing, this book is your comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer.

By Ian Dodson

Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.

By Shannon Belew

This title will be removed from the Skillsoft library on May 24, 2024.

By Robert Berkman

A narrative history of media - theater to video games - told with a host of captivating facts and anecdotes, this fascinating book is a startling account of the different forms of media that inform us, shape us, move us and make us, and a rallying call to innovators of the future.

By Roger Parry

Offering practical advice for incorporating mobile strategies into the marketing mix, this definitive guide explains social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue.

By Jeffrey L. Cohen, Kipp Bodnar

Bringing together an international collection of the most successful digital marketing campaigns of our time, this practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers.

By Damian Ryan

This book will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes.

By Manausa Joe

A unique approach to today's hottest new job in social media, this book is the perfect resource for how to do this increasingly high-profile and crucial job and features proven tactics and techniques for effective management along with more than 40 field-tested tools and templates.

By Lauren Litwinka, Marty Weintraub

Describing how data is used to track and analyze customers in almost everything they do, this book explains how marketing communications are delivered with precision to influence the consumers during their decision journeys.

By Dinesh Kumar

Explaining how you can harness AdWords' power to increase your visibility and dramatically impact your potential for increased revenue, this book discusses Geo-targeting, budget strategies, ROI management, mobile marketing, working with various APIs, and more.

By Bart Weller, Lori Calcott

Managers, economists, and anyone interested in the history of modern business will appreciate this historical analysis of digital technology's many roles and its future possibilities in a wide array of industries.

By James W. Cortada

Explaining the latest digital tools and trends used in today's marketing initiatives, this straightforward book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

By Larry Weber, Lisa Leslie Henderson

This book explains about Digital Marketing.

By Jessica Rogers

Create a digital experience that not only exceeds your customers' expectations but turns them into advocates who won't stop promoting your brand.

By Joe Wheeler

This book will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.

By Carlos Gil

Taking the fear and frustration out of social media, this book shows you that social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.

By Gail Z. Martin

The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders.

By Ramon Ray

Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, this unique guide provides everything you need to drive dramatic increases in traffic and revenues.

By Lon Safko

Woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves, this book offers a comprehensive guide for any brand or organization trying to reach this demographic.

By Derek E. Baird, Gregg L Witt

Drawing together new techniques available to the market researcher, this groundbreaking reference examines why traditional research is broken, both in theory and practice, and explores how these innovations are being used by the leaders in the field.

By Ray Poynter

Whether you're a professional communicator or corporate executive, this book offers insight into traditional and emerging issues in organizational communication and shows what it takes to reach stakeholders inside and outside the organization.

By Tamara L. Gillis (ed)

A critical history of the social media influencer's rise to global prominence

By Emily Hund

Digital media offers an always-accessible, apparently inexhaustible supply of entertainment and information. This book provides a comprehensive framework for remaking the marketplace of ideas and reshaping the twenty-first century public sphere.

By James G. Webster

Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.

By Darrell Alfonso

Aimed at support staff, volunteers, and students involved in metadata creation, this book provides readers with an excellent, concise, and practical workbook for understanding and creating metadata for digital cultural heritage collections.

By Amy S. Jackson, Ingrid Schneider, Rebecca L. Lubas

Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, this book reveals why native advertising is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams.

By Mike Smith

Packed with new and updated information, this practical resource provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

By David Meerman Scott

Using examples from a wide range of organizations, including Deloitte & Touche, IBM, TELUS, and even the CIA, this guide helps organizations create a contemporary learning strategy that is as timely as it is transformative.

By Marcia Conner, Tony Bingham

Filled with full-color images and thought-provoking examples from leading companies, this book explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media.

By Ekaterina Walter, Jessica Gioglio

From basic news releases, pitch letters, biographies, and media alerts, to sophisticated speeches, media campaign proposals, crisis responses, and in-house publications, this guide shows how to keep up with the best practices of the PR profession.

By Carol Ames, Don Spetner, Merry Aronson

Exploring the business case for supporting and using social media technologies from a learner's point of view, this report will help executives make strategic decisions that can positively affect organizational goals and growth.

By Andrew Paradise, David Wentworth, Holly B. Tompson, Laleh Patel, Mark Vickers

Showing readers how to take advantage of the massive growth and proliferation of social and other digital media, this book helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.

By Craig Dempster, John Lee

Using a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, this insightful book provides the research and tools you need to make a stronger impact in the digital marketing space.

By Dan Zarrella

Revealing the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn, this book distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

By Paul Chaney, Paul Marsden

Addressing technology updates to the iPad, apps, Foursquare, and other geotargeted networks, this comprehensive resource will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

By Lon Safko

Offering a comprehensive risk and compliance management toolkit, this book walks employers through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize social networking and web 2.0 risks and other electronic disasters.

By Nancy Flynn

Giving you the tools to make a difference to your organization's social media strategy development and delivery, this informative book aims to inspire you to see how you can raise the bar further to reap new rewards.

By Christer Holloman

This book is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

By Derral Eves

The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to "think like Amazon" and succeed in the digital age.

By John Rossman

Providing an overview of the latest trends and programs, this book demonstrates proven and popular software, and takes the reader through many possible scenarios of presenting, communicating, and learning in the new social media universe.

By Tom Bunzel

With fresh examples and case studies, and the latest developments in the industry, this clear, informative and entertaining book is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers.

By Damian Ryan

Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.

By Charles Kadushin

Essential reading for those responsible for maintaining local, national or global security, this book offers plenty of instruction and detail on cutting-edge social media technologies, analyzing social media data, and building crowdsourcing platforms.

By Hugh Brooks, Ravi Gupta

With examples of various companies' viral campaigns, this focused book offers an in-depth look at viral marketing that includes a short overview of its history and evolution and provides a viral marketing toolkit while exploring the use of each tool in social media.

By Maria Petrescu

Bringing together a broad and diverse range of new and radical approaches to public relations, this book focuses on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication.

By Sarah Roberts-Bowman, Simon Collister

Providing information, tips, techniques, and examples, this timely and engaging book offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans.

By Krista Neher

Presenting a set of experiments conducted in collaboration with urban stakeholders at various levels (including citizens, city administrators, urban planners, local industries and NGOs) in Milan and New York, this book offers a fascinating exploration of techniques for mining the social web that can be applied to procure user-generated content as a means of investigating urban dynamics.

By Giorgia Lupi, Luca Simeone, Paolo Ciuccarelli

Explaining how to measure, analyze, and act upon today's quickly evolving web technologies and trends, this book debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking.

By Avinash Kaushik

Proven and practical, this book shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites," and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

By Maria Veloso

Learn how to determine whether a Web site is offering a competitive advantage.

By Jim Sterne

So you want to wiki? This friendly guide gets you up and running in the wiki world in no time, from creating and editing wiki pages and going public to handling maintenance, promotion, and project management.

By Dan Woods, Peter Thoeny, Ward Cunningham

Providing an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres, this book will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.

By Janet Mizrahi

Revealing the many traps firms can fall into, and how to avoid them, this book teaches you the key social media services you need to know about, who uses them and how best to reach your customers and potential customers through engaging writing on social media.

By Carrie Marshall

A hands-on, practical guide to writing style for PR students and practitioners, this resource offers advice on the basic principles of grammar and also covers essential editing and presentation skills.

By John Foster

Discussing advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management, this state-of-the-art guide provides marketers with the capability to implement and evaluate approaches to marketing that will meet the changing needs of customers and the businesses that serve them.

By Koen W. De Bock, Kristof Coussement, Scott A. Neslin (eds)

Using contemporary examples, business case studies and supporting pedagogy, this book will provide a critical exploration into the more advanced aspects of marketing management and will be the go-to guide for those wanting to succeed as modern marketers.

By Jillian Ney, Neda Jovanovic Dimitriadis, Nikolaos Dimitriadis

A collection of articles from the Journal of Brand Management, this thorough resource discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.

By Joachim Kernstock, John M. T. Balmer, Shaun M. Powell, Tim Oliver Brexendorf (eds)

With both theoretical and empirical contributions by prominent researchers from all over the world, this book provides a comprehensive analysis of contemporary global marketing issues under different international business settings.

By Bilge Aykol (eds), Constantine S. Katsikeas, Leonidas C. Leonidou, Saeed Samiee

Earn income from what you are already doing! Leverage your existing interests and expertise into a money-making business. Want to monetize your blog? This book was tailor-made for you!

By Paul Mladjenovic, Ted Sudol

Utilizing methods that may be familiar to those with a software background but without the technical baggage, this book presents techniques that will put you way ahead of traditional marketers and move your organization to the forefront in overall marketing operations.

By Michelle Accardi-Petersen

"Agile Marketing" is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times.

By Neil Perkin

Providing an understanding of what it takes to develop, implement and run a digital strategy, this book will help you find a digital process strategy and methodology that works for your organization.

By Arve Peder Øverland

This book will give you the in-depth understanding you need and provide a hands-on, actionable roadmap to take your marketing to the next level.

By Chuck Moxley, Jamie Turner

The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.

By Peter Kenning, Sven Braeutigam

Based on the field of epistemology--the study of how knowledge is created, this book guides readers on how to think more clearly and correctly when making difficult marketing decisions, thereby increasing organizational success.

By Terry Grapentine

A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively.

By Jim Sterne

Cutting through much of the murky language, the jargon, recondite formulations, and even utter nonsense surrounding this field, this accessible book will give you the practical information and pointers on applications that you need to know to succeed.

By Steven Struhl

A concise, practical guide on the influential world of audio branding, this book delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience.

By Colleen Fahey, Laurence Minsky

Filled with real-world case studies and practical, actionable insights, this book takes you through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

By Heidi Taylor

A provocative, truth-to-power exposé of ad agencies' flaws, foibles, and failings, this book is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side.

By Jim Morris

Designed to re-focus the attention of tomorrow's managers on the essential building blocks for successful brand development, this practical, and single-mindedly clear book emphasizes the core principles that will enable people to view branding as a tool for a variety of uses.

By Jay Gronlund

Detailing the advantages of the Bayesian approach and nature of the computational revolution, this unique book provides a platform for researchers in marketing to analyze data with state-of-the-art methods and develop new models of consumer behavior.

By Greg M. Allenby, Peter E. Rossi, Robert McCulloch

Including tips, checklists, examples, and stories, this inspiring book reveals secrets for leading a thriving community of sellers and gaining the financial freedom you deserve.

By Mary Christensen

Based on psychology and rooted in real-world examples, this important book offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.

By Morris Altman

Featuring case studies spotlighting the successes and challenges experienced by other marketing pros coupled with key lessons learned so you can more easily share in their triumphs and avoid their pitfalls, this engaging book reveals the secrets to improving inconsistent marketing processes and becoming more "revenue predictable," which will benefit marketers in most businesses in every industry.

By Dave Walters

Providing one of the first comprehensive investigations into the relation between religion and behavioral economics, this informative guide offers a clear understanding of religious groups and how religion influences consumer decision making.

By Elizabeth A. Minton, Lynn R. Kahle

Providing a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth, this book reveals how to spot patterns in your customers' behavior and offers proven ways to elevate customer experiences.

By Lisa Arthur

Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener.

By Carlijn Postma

Providing the strategies, techniques, and skills necessary to get more clients and increase profits, this guide reveals why self-promotion is a critical factor to success and shows you how to adopt the right promotional perspective to grow your business exponentially.

By Michael Port

Through a step-by-step playbook and real-world examples, this engaging guide offers a strategic and sustainable approach to leveraging your most loyal, passionate, and engaged customers to get more brand and product recommendations, and thus drive sales.

By Rob Fuggetta

Bringing together illuminating case studies, best practices, and the latest research, this invaluable guide offers a treasure trove of techniques, templates, and rules of thumb, and will be an ideal resource for anyone responsible for building their organization's brand.

By Brad VanAuken

Including practical advice, case studies, and interviews with top thought leaders, this book makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda.

By Kevin Keohane

The My Practical MBA Series provides the latest thinking as well as perennial techniques for a range of business challenges. This toolkit explains the importance of understanding your brand values so that you can translate these values into actions that will benefit customers, and interpret and add to these values to suit the needs of local markets.

By LID Editorial

Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands. This book proposes a six-step, easy-to-follow program to elevate your brand.

By JP Kuehlwein, Wolfgang Schaefer

Offering marketing and branding professionals a clear approach to creating a strong brand identity, this thorough book provides innovative branding tools for analyzing brand potential and evaluating where a brand is on the sensory and storytelling scale.

By Neil Gains

Including examples from a number of the world's leading brands, this book shows how creating a talent brand can help any business thrive in the new talent marketplace--and with the new consumer of work--to get the right people in the right work at the right time.

By Libby Sartain, Mark Schumann

Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.

By Lydia Michael

This book provides a proven seven-day program on the principles of brand management.

By Julia Hitchens, Paul Hitchens

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

By Jaywant Singh, Paurav Shukla

Designed to help marketing and ad executives exploit media to amplify and promote their brands, this book offers strategies that tap into the ever-changing digitally enhanced media communications age.

By Antony Young

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

By Rob Meyerson

This is the tool you need today to take your brand from where you are to where you want to go.

By Robert S. Gordon

Revealing the hidden processes behind why certain brands command our loyalty and trust, this practical guide looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.

By Jonathan Gabay

Digging deep into the nature of brands, how they exist and behave in the mind, this thoughtful book reveals how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

By Daryl Weber

With inspiring interviews, advice and case studies from leading brands, this book is a clear, actionable guide that goes beyond content strategy, simplifying where to begin, how to benchmark success and ensuring a consistent brand voice throughout every department.

By Miri Rodriguez

Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth.

By Miri Rodriguez

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.

By Jay Mandel

Guiding readers through a gallery of some of the world's best-known names from Adidas to Zippo, this comprehensive, entertaining book provides valuable insight into their branding efforts and identifies the factors behind their success.

By Matt Haig

This book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy.

By James Everhart

Full of fascinating detail on great names such as Revlon, Estée Lauder, L'Oréal and Max Factor, this book analyzes the marketing strategies used by those creating and selling beauty products, and considers the future of the beauty industry.

By Mark Tungate

This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand.

By Chahat Aggarwal

This book provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.

By Sandeep Dayal

"The Economist" covers a wide range of subjects with confidence, wit and authority--Economist Books mirror this approach. This definitive branding guide analyzes the nature and benefits of brands.

By Rita Clifton, et al.

Showing us how leaders can think holistically but act personally, this book provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success.

By Luis Gallardo

Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience.

By Nicholas Ind (eds), Sandra Horlings

Offering a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, this eye-opening book reveals the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.

By Martin Lindstrom

Examining the threats and immense opportunity facing today's most valuable brands, this book presents real-world case studies and market insights from the world's largest brands that reveal what the best brands are doing right to win online.

By David Feinleib

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need the compelling advice from this helpful book to create, manage and communicate your brand profoundly and effectively, in just 30 days.

By Simon Middleton

Showing you how to master the skills of brand-building to develop a powerful profile and a formidable name, this detailed book gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.

By Rob Brown

Providing a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan, this straightforward book covers the themes of planning, implementing and controlling marketing activities.

By Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, or the lead singer of a rock band, this book will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

By Donald Miller

A guide for organizations gathering people to transform their brand and field, this comprehensive book reveals how to build authentic brand communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off.

By Carrie Melissa Jones, Charles H. Vogl

Combining expert insight and real-world examples in an anecdotal and digestible way, this essential resource provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research.

By Darren Coleman

Authored by a thought-leader in trading system development, this book introduces new ideas on money management and position sizing for different markets, and skillfully explains how to take market insights or trading ideas and develop them into a robust trading system.

By Keith Fitschen

Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, this book provides you with the tools your business needs to optimize you data driven processes.

By Gert H.N. Laursen

Containing clear advice along with case studies, examples, checklists and success strategies, this book targets the big questions that entrepreneurs need to consider to build a successful business, with the answers that will set them on the right track.

By Frances McGuckin

In Buy Now, Emily West examines Amazon's consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted.

By Emily West

Providing step-by-step guidance toward implementing the buyer persona approach, based on the advice of an internationally-respected expert, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.

By Adele Revella

Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world's most iconic brands.

By John Bradley

To develop the skills needed for digital marketing planning, this book provides the knowledge and skills necessary to plan, implement, measure and evaluate successful campaigns.

By Karl Meyer, Neil Wilkins, Steve Bax

Written for entrepreneurs, marketers, and executives from startups to large enterprises, this Holy Grail of marketing is the exclusive playbook for building a category defining brand in the modern economy.

By Anthony Kennada

Written by experts with first-hand knowledge of the field, this ultimate how-to guide clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads.

By Lauren Vaccarello, Maura Ginty, William Leake

In this engaging and practical narrative, the world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

By Hermann Simon

Showing how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership, this comprehensive guide demonstrates that by practicing the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life.

By Carolyn Tate

Written by leading experts on database marketing, customer service and CRM, this text provides extensive coverage of classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they buy, and more.

By Alison Bond, Bryan Foss (eds), Merlin Stone

Utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, this timely book presents you with the tools and strategies to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

By Jon Wuebben

Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.

By Robert Rose

Change your strategy and your tone and you can change your results. Applying the rules from this practical book will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

By Kevin Lund

Filled with the innovative tools and proven approaches that you need to succeed in an increasingly dynamic business environment, this book explains how to create compelling, real-time conversations that will engage customers, shrink the sales cycle, and improve bottom line results.

By Dave Gerhardt, David Cancel

There's never been a better time to discover how to influence people using nothing more than the words on a page or screen. This invaluable, modern guide reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging, and irresistibly persuasive.

By Ian Atkinson

Providing over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas - faster, this book quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems.

By Mark Earls

Explaining the use of blogging as a first line of communication to customers, this fun, friendly, practical guide discusses how to protect your company and employees through privacy, disclosure, and moderation policies.

By Chantelle Flannery, Douglas Karr

Including practical models to show how corporate culture and values can be managed and improved, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values.

By Lesley Everett

Using real-world case studies and practical tips, this text demonstrates how to take a strategic approach to managing and implementing internal communication efforts that will improve profitability, customer satisfaction, and employee retention.

By Shel Holtz

Covering key topics such as choosing a venue or site, costing and procurement practices, and evaluating risk management and reducing it with contract management, this book applies generally accepted project management tools to corporate event planning.

By Phyllis Mikolaitis, William O’Toole

Presenting different measurement tools developed over the last two decades, this book is an in-depth investigation of the psychosocial nature of corporate reputation, and invites the reader to join the journey of discovery.

By Ana Carreras, Enrique Carreras, Àngel Alloza

Written by methodology thought leaders both in industry and academia, this book is for anyone interested in expanding their mathematical knowledgebase and their understanding of counterparty credit models in order to accurately price and hedge a number of financial instruments.

By Andrea Pallavicini, Damiano Brigo, Massimo Morini

Providing readers with checklists and diagnostics as the basis for evaluating their own companies and identifying directions for improvement, this book demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the marketplace.

By Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh

Packed with over 50 real-life examples of influential marketing campaigns, this definitive guide will get students thinking critically and strategically about branding, and help them understand how it really works.

By Elaine Wallace, Leslie de Chernatony, Malcolm McDonald

By identifying how and why a consumer interacts with touch points beyond paid media, this book presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results.

By Becky Wang

Discussing a range of topics important to critical marketing or contemporary issues in a marketing course, this book provides an overview of the development of marketing thought and the emergence of critical marketing.

By Douglas Brownlie (eds), Mark Tadajewski

Explaining 60 logical fallacies-or errors in reasoning-that marketers should avoid, this book provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument.

By David Dwight, David Soorholtz, Terry Grapentine

Providing insights into the realities of high-tech marketing, with special emphasis on the Internet, this book has become the bible for bringing cutting-edge products to progressively larger markets.

By Geoffrey A. Moore, Regis McKenna

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation.

By Anastasia Karklina Gabriel

Presenting cutting-edge research from top marketing professionals on trends and future directions of customer engagement, this book identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies.

By Colleen M. Harmeling (eds), Robert W. Palmatier, V. Kumar

Providing an extremely practical approach to a very hard topic, this book reboots our understanding of customer experience, showing us what it means, how to measure it, what we need to do to manage it and how we can gain financially from it.

By Steven Walden

Providing insight into each element that affects customer experience, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization.

By Eric Berridge

Offering an insightful look at how touch, taste, smell, sound, and appearance affect how customers relate to products on a sensory level, this book describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

By Aradhna Krishna

Authored by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them.

By Aldo Cundari

Featuring a new marketing technique with each successive chapter, and a demonstration of how you can apply each technique, this book shares invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk.

By Gordon S. Linoff, Michael J.A. Berry

Providing top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area, this book can help you take your marketing performance to the next level while maximizing your ROI.

By Mark Jeffrey

With coverage of the entire survey process, this book offers a hands-on, seven-step process to guide professionals in human resource development, organization development, industrial-organizational psychology, training and development, and more.

By Allan H. Church, Allen I. Kraut, Janine Waclawski

With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, this book offers all the tools you need when creating or managing a brand.

By Alina Wheeler

From research to brand strategy to design execution, launch, and governance, this quintessential resource is a compendium of tools for branding success and best practices for inspiration.

By Alina Wheeler

Including case studies showing best practices and world-class brands, this thorough guide offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

By Alina Wheeler

The My Practical MBA Series provides the latest thinking as well as perennial techniques for a range of business challenges. This book discusses the pros and cons of being the first to enter into a new market with a new product.

By LID Editorial

Featuring real market examples to demonstrate the development of effective marketing strategies, this unique book shows how to use your organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics.

By Gary W. Randazzo

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers.

By Russ Henneberry, Ryan Deiss

Want to increase your Net presence? This user-friendly book will introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

By Ben Carter, Bud Smith, Frank Catalano, Gregory Brooks

Demonstrating how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning, this book explains how basic strategy should flow through to the basic four digital marketing technologies: search, social, email and mobile.

By Debra Zahay

Written for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond, this book offers the knowledge, strategies, and skills needed to create content, instantly engage customers, and compel them to action.

By Ardath Albee

Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited.

By Patrick Forsyth

Identifying the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve, this practical book is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.

By Benjamin Knapp, Gabor Schreier, Jacob Benbunan

Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.

By Geoffrey Colon

Revealing the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.

By Jason Burby, Shane Atchison

Presenting a collection of lessons the author has learned over the past 20 years of his B2B marketing career as a global director of marketing in the technology world and of working with large enterprise B2B clients, this book is intended as a guide for those B2B marketers and leaders who see the need for transforming their demand generation operations and want to adopt a systematic, strategic approach to buyer interaction.

By Carlos Hidalgo

Filled with practical advice and plentiful, easy-to-follow examples, this book shows how a Challenger brand can get noticed and steal customers from competitors with much bigger advertising and marketing budgets.

By Adam Morgan

Taking a comprehensive look at all the elements of data storytelling, this unique book provides you with everything you need to communicate your insights more effectively, understand why data storytelling is so important, and drive positive change with data.

By Brent Dykes

Filled with practical examples and useful advice written in a jargon-free style, this book examines how internal communication is conducted across different sectors and in organizations of differing sizes and complexity.

By Lyn Smith, Pamela Mounter

Using case studies and examples from some of the world's largest companies, this book provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.

By Pam Didner

A handbook for responsible marketers who wish to make effective use of electronic mail for delivering messages directly to customers.

By Anthony Priore, Jim Sterne

Examining how organizations can optimize their use of email marketing, this book is intended for anyone interested in learning more about email and digital marketing, whether a student or professor in business programs or practicing business executives in digital marketing.

By Jason Smith, Richard C. Hanna, Scott D. Swain

Filled with case studies, step-by-step guides, checklists, quizzes and hands-on tutorials, this book introduces you to email marketing basics, and demonstrates how to manage details and track and measure results.

By David Daniels, Jeanniey Mullen

Including numerous survey examples, this book offers sensible, practical ways to make employee surveys more useful, accurate, and effective and counters a number of unhelpful but common practices that have arisen as employee surveys have become commonplace.

By Alec Levenson

Giving readers a personal grasp of a new approach to people management, this practical book draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation.

By Richard Mosley

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world.

By Brian W. Piper, Joe Pulizzi

With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.

By Joe Pulizzi

Providing readers with firsthand observations, experiences, and research, this fascinating book tells the story of how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace.

By Anthony F. Smith, Keith Hollihan

Helping students navigate their way through the field of advertising, this book shows them how to develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of where it comes from.

By Robert Cluley

This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values.

By Carolyn Strong

Examining why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars, this book lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language.

By Alex L. Goldfayn

Plan special events that come off without a hitch. This unique book is packed with practical advice on every aspect of organizing, scheduling, staffing, coordinating and managing any kind of event, from your company holiday party to a fanfare reception.

By Judy Allen

In a time-challenged world dominated by short and snappy, by click-bait headlines, Twitter streams and Instagram feeds, and gifs and video, and Snapchat and YOLO, and LOL and #tbt, this timely guide delivers a practical approach to creating completely compelling and competent content.

By Ann Handley

Bridging the gap between business and design, this book explains how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value, and how the design process can be used to create a better quality of experience across the entire customer journey.

By Kevin Farnham, Patrick Newbery

From prioritizing features and building roadmaps, to running effective Beta programs and executing effective product launches, this book teaches new and seasoned Product Managers and Product Marketers effective ways to ensure they give their products the best possible chance for success.

By Brian Lawley

Serving as both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement, this book argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously.

By Kevin Ruck (ed)

This book is about storytelling done right, and the book practices what it preaches. It's packed with colorful anecdotes from Rosenblum's own career and clear examples of brands that grew exponentially.

By Jeff Rosenblum

If you're a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing.

By John Haydon, Stephanie Diamond

Packed with tips and tactics not documented anywhere else, this book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

By Chris Treadaway, Mari Smith

Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.

By Alison Lowe

Full of first-hand interviews with key players, this practical book explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.

By Mark Tungate

Your one-stop guide to making your brand the talk of the town, this practical and engaging book reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.

By Ted Wright

Sharing research, case studies, strategy frameworks, and quick-start tips, this book will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories.

By Kai D. Wright

Written by an experienced hedge fund manager, this book provides a comprehensive insight into the strategies behind the booming trend following futures industry from the perspective of a market participant.

By Andreas F. Clenow

Blending theory and practice, this straightforward financial primer frames the FX market in practical economic terms that can help you make sense of this ever-evolving, and often confusing, environment.

By Tim Weithers

Including short case studies with practical examples, this book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.

By Krzysztof Kubacki, Sharyn Rundle-Thiele

Challenging many traditional beliefs, this book provides a new and definitive narrative of the origins of the marketing discipline, and highlights the influence of pioneering scholars who created the earliest marketing courses at various universities.

By D. G. Brian Jones, Mark Tadajewski

By showcasing what the winners of the 21st century have in common that has enabled them to become Fast Innovating Consumer Goods (FICGs) companies, this book explores how their marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points.

By Jimmi Rembiszewski, Peter Lorange

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

By Helen Edwards

Your best guide to understanding the principles and practices of marketing.

By Eugene Johnson

Through detailed case studies from some of the world's greatest, and exclusive interviews with company executives, this book provides a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.

By Denise Lee Yohn

In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, this book gives readers the skills to use the components in games to encourage play and observe consumer behaviors via simulations for predictive modelling.

By Betty Adamou

This book will guide you to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

By Zarrar Chishti

Using fascinating case studies including Oreo, Harley Davidson and Xiaomi, this book shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch.

By Ilan Geva, Laurence Minsky

Including case studies from around the world, this provocative and timely book will equip you with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.

By Jan-Benedict Steenkamp

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This practical guide takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

By Pam Didner

Revealing that the realities of international marketing are more multilateral, this clearly written guide prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.

By Kristiaan Helsen, Masaaki Kotabe

Whether you're an experienced marketing manager updating your skill set or a newcomer looking to gain a foothold in the current marketplace, this one-of-a-kind resource reveals the parallels between marketing and software development - and shows how marketers can borrow and adapt successful ideas from software management to lead marketing more effectively in a digital world.

By Scott Brinker

Through comprehensive case studies, this thorough book focuses on the unique needs of marketing in healthcare, applying general marketing theory and concepts where appropriate and tapping into the day-to-day experiences of working healthcare marketing professionals.

By Carla Wiggins, Leigh W. Cellucci, Tracy J. Farnsworth

The ultimate guide to naming your product or business, this entertaining and engaging book explains how anyone-even noncreative types-can create memorable and effective brand names.

By Alexandra Watkins

A highly practical and pragmatic how-to book, this step-by-step resource infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.

By Mu Hu

Written in a step-by-step, down-to-earth language, this book gives you everything you need to learn the expert techniques for conducting your own professional-quality surveys without paying professional fees.

By Don A. Dillman, Priscilla Salant

Authored by Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke, this book reveals methods he's developed to get those crucial conversations after years of experience, and from studying the secrets of others who've had similar breakthrough results.

By Stu Heinecke

This book provides a step-by-step guide to creating a successful marketing plan.

By John Westwood

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

By John Westwood

Offering advice on how to interpret and incorporate data into an organization's overall marketing strategy, this practical book will help marketers seize the opportunity to see how big data can be used to understand consumers in new and exciting ways.

By Colin Strong

Whether you're in a tiny startup or a major corporation, this book lays out a complete system for objectively assessing a market before you develop a product or any business idea.

By Rob Adams

The Internet is behaving in a way that is affecting everything we do. Offering a controversial insight into where we are heading in the age of the web, this book examines the great impact the Internet will have on society and business.

By Andy Law

Focused on being as managerially relevant as possible, this book discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions.

By Avinash Malshe, Wim Biemans

A step-by-step manual for attracting the right people, turning them into leads, and closing them into customers, this essential resource shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

By Justin Champion

Including numerous examples and case studies throughout, this book was written for the student and the professional community with the objective to provide practical and deep insights on contemporary marketing strategies.

By Abiresh Abraham, Ajit Pandey, Chandrani Singh

Containing the latest information about customer behavior and preferred digital experiences, this book includes essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation.

By Brian Halligan, Dharmesh Shah

Incorporate representation and inclusivity into every stage of the marketing process, to create meaningful marketing initiatives that truly connect with customers and reflect your brand's values.

By Jerry Daykin

Breaking down the art and science of influencer marketing, this book helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.

By Aron Levin

In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making.

By Devora Rogers, Rebecca Brooks

Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, this book offers new approaches, models and solutions to help deal with any B2B marketing challenge.

By Simon Hall

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

By Simon Hall

Introducing readers to the underlying logic of Intellectual Property rights, this book explains how one can acquire them, why they exist, the benefits derived from their ownership, and how they can be protected from the unscrupulous.

By Thomas S. O'Connor

Detailing how businesses can reap dividends in corporate energy and enhanced performance by managing internal communications, this book covers face-to-face, written, e-mail, web site, video, and team communications.

By James Farrant

A clear-sighted introduction to a complex subject, this practical guide provides the reader with a succinct overview of the most recent thinking and practice.

By Mohammed Rafiq, Pervaiz K. Ahmed

Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. It helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

By Sean Duffy

This book demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets.

By Donata Vianelli, Giovanna Pegan, Patrizia de Luca

Thoughtfully written to accommodate the time pressures on students and lecturers, this book provides a comprehensive understanding of the main concepts of marketing and offers a balance between the basics and strategy making it suitable for all levels.

By Graeme Drummond, John Ensor

Written in easy-to-understand, conversational language for beginners and new learners, this book is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization.

By Todd Kelsey

Showing you how to use marketing analytics to improve decisions and reap rewards, this step-by-step guide supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action.

By Koen Pauwels

The answer will surprise you. It's called "Karmic Marketing." It's the secret of many titans and legends, mom and pop businesses, mega-successful online entrepreneurs, and even individuals with no business at all. All you need to implement this secret for your own wealth is the simple understanding of how to do it right.

By Joe Vitale

Integrating academic theories with practical experience, this in-depth book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal.

By Alice M. Tybout, Tim Calkins

Building the case for transforming the purpose of marketing within your organization, this book provides the insight, approaches, and examples you need to understand disruptive forces in ways that turn your marketing from cost center to revenue creator.

By Joe Pulizzi, Robert Rose

Distilling successful approaches from hundreds of publications and experience from launching over 50 new products, this book presents a checklist for Marketing leaders, CEOs, and Board Members that will force consideration and completion of tasks that drive a successful product launch.

By John Westman, Paul Sowyrda

Presented in an engaging and straight-forward style with many interesting case studies, this book provides a model that serves as a guiding beacon for leaders, aligning the work to bottom-line results, long-term success, and a world-class reputation.

By J. Jeff Kober, Mark David Jones

Packed with brand-new case studies from today's emerging social sites, this exciting book helps you harness the power of word-of-mouth marketing to transform your business.

By Carrie Kerpen, Dave Kerpen, Mallorie Rosenbluth, Meg Riedinger

This book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities - whether local or international.

By Gérard Cliquet, Jérôme Baray

LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

By Martina Lauchengco

Fast-moving, entertaining and full of exclusive interviews, this entertaining book takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.

By Mark Tungate

Designed for practicing managers, this book explains that strategic marketing planning must be seen as one component of a hybrid marketing-strategy making process that also incorporates leadership and incremental development.

By Brian D. Smith

Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application.

By Malcolm McDonald

Designed specifically for MBA students, this thorough guide provides information on the core elements of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible.

By Geoff Lancaster, Paul Reynolds

Using illuminating examples from successful corporations, as well as high-profile celebrities, this book offers readers step-by-step guidance for identifying what it is that makes them unique and communicating it in a way that guarantees them success.

By Ira Blumenthal, Jerry S. Wilson

Laying the groundwork for moving Product Management out of a supporting role, this book provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways.

By Steven Haines

Discussing new principles, strategies, techniques and technologies, this book provides a strategic and practical guide to help companies attract, develop, sustain and build more valuable relationships with customers.

By Ian H. Gordon

Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.

By Judy Bartkowiak

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. This practical guide presents eight effective ways to grow in even the slowest economy.

By Milton Kotler, Philip Kotler

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

By Hermawan Kartajaya, Iwan Setiawan, Philip Kotler

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

By Hermawan Kartajaya, Iwan Setiawan, Philip Kotler

Based on seven years of research into global best practice in marketing, this book will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

By Malcolm McDonald, Peter Mouncey

By showing you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts, this book explains how to acquire - and keep - more customers so that you not only get a seat at the big-decisions table, but keep it.

By Jerry Rackley

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more.

By Mike Grigsby

Assuming no prior knowledge, this thorough guide introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions.

By Mike Grigsby

Authored by a data analysis expert, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques-and achieve optimum results.

By Wayne L. Winston

Describing the structure of many of the most popular marketing and management models, this book discusses the strategic importance of the model, and then provides step-by-step advice on implementation, identifying the key information necessary to be able to apply the model.

By Helen Strong

The My Practical MBA Series provides the latest thinking as well as perennial techniques for a range of business challenges. This brief toolkit discusses the many reasons marketing plans are vital for business success.

By LID Editorial

Demystifying marketing automation in straightforward terms, this friendly book will help you leverage the tools and handle the processes that will enable a seamless integration with your CRM program.

By Mathew Sweezey

Covering the key themes of customer engagement, experience and journey, this essential resource will allow students to become truly confident working in an environment of ongoing technological transformation.

By PR Smith, Ze Zook

Today's marketing treats every aspect of customer interaction-including customer service and the product itself-as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.

By Jeanette McMurtry

Presenting the enlightened and well-informed musings of a true master of the art of marketing based on forty years in the business, this stimulating book redefines marketing's fundamental concepts for busy executives and marketing professionals.

By Philip Kotler

An essential part of any marketing professional's tool kit, this strategic and actionable guide shows you how to apply the renowned StoryBrand framework to your brand.

By Donald Miller, J. J. Peterson

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.

By Christina Inge

Identifying the four widespread myths that put companies at risk of obsolescence, this book explains how business leaders can shift their attention to customers' real needs instead.

By Theodore Levitt

Including templates, examples, and decision rules, this unique workbook presents 12 marketing strategies for enhancing profits with the 80/20 rule that will help business leaders magnify the profits of a business.

By Elizabeth Rush Kruger

With insights drawn from more than 150 case studies, this practical book highlights a seven phase process for marketing planning, and demonstrates the potential marketing can reach.

By Ralf E. Strauss

Giving you the information and skills you need to develop a sound marketing plan, this book is your guide to delivering market awareness and to attracting, winning and keeping sales opportunities.

By John Sealey, Ros Jay

Illustrating each point with powerful, practical examples, this this user-friendly resource discusses planning for integrated marketing communications and digital marketing, developing a CRM plan, as well as marketing effectiveness and accountability.

By Hugh Wilson, Malcolm McDonald

Employing an easy-to-follow, clearly structured format, this book combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

By Carsten Herbes, Christian Friege (eds)

Using a practical, applications-based approach, this book features new trends and cases to teach students how to make critical business decisions through the study of market research.

By Carl McDaniel

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

By Jenna Tiffany

Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.

By Angie Read, Jeff Fromm

Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.

By Corey Padveen

Providing a discussion on how marketing remains central to creating competitive advantage, this book explains why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

By Kenneth Le Meunier-FitzHugh

Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic understanding of marketing to ace your class or improve your outlook in the job market? Whatever your reason for picking up this book, Marketing: Manga for Success makes essential concepts easy to understand using practical examples and situations.

By Takashi Yasuda

Are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts.

By Andrea Fryrear

To successfully trade in today's markets, you need to use a proven approach and have the discipline to effectively implement it. This authoritative and insightful guide offers what you need to achieve these goals and capture consistent profits along the way.

By John L. Person

This report reveals how to maximize marketing ROI and implement proven approaches in developing the marketing budget, allocating the marketing budget, and monitoring and adjusting the marketing budget.

By American Productivity & Quality Center

Revolutionizing the way busy professionals use LinkedIn, this step-by-step guide explains how to use LinkedIn to find customers, partners, investors, or advisors; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more.

By Dan Sherman

Designed to increase accountability and improve everyday decisions, this book helps both marketers, as well as the business leaders who employ them to measure performance fairly and accurately, and includes ratios illustrated with actual marketing cases from leading companies.

By John A. Davis

Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding.

By Kimberly A. Whitler, Richard Mosley

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.

By Jonathan Metrick, Kimberly A. Whitler

Marketers have long benchmarked their budgets against their peers' spending. But it's time to seek better metrics than the average budget.

By Christine Moorman, Nader Tavassoli

From assembling resources and budget, creating a plan, following best practices, building mobile sites, and more, this straightforward guide explains mobile marketing and how to convert a traditional marketing plan to mobile.

By John Arnold, Michael Becker

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, this thorough guide gives practical and hands-on training on how to design, implement and measure an effective digital strategy.

By Daniel Rowles

Integrated with tactical checklists, easy application frameworks and powerful case study insights, this book provides a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.

By Daniel Rowles

Featuring contributions from leading marketing companies across the globe, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media.

By Markus Ståhlberg, Ville Maila (eds)

This title will be removed from the Skillsoft library on May 24, 2024.

By David R. Morse

Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions.

By Eliane Karsaklian

This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value.

By Rajan Narayan

This book takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding.

By Andy Milligan, Simon Bailey

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

By Andy Milligan, Simon Bailey

Understand the myths, fads and misconceptions surrounding leadership and get an entertaining view of how to avoid them to become a better leader.

By Jo Owen

Using a combination of academic research, amusing examples and industry case studies, this book effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole.

By Grant Leboff

Full of first-hand advice for marketers wanting to make the most of digital innovation, this book uses case studies, real-life examples and interviews from marketing leaders around the world to explore the future of digital advertising and explain why its growth is inevitable.

By Dale Lovell

Opening up the new world of neuromarketing design theories and recommendations, this book describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

By Darren Bridger

Going beyond the hype to explain the latest findings in this growing and often misunderstood field, this insightful guide shows business owners and marketers how neuromarketing really works and how they can use it to their advantage.

By Andrew P. Pohlmann, Peter Steidl, Stephen J. Genco

Providing a focused and in-depth examination of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool.

By Anne-Sophie Bayle-Tourtoulou, Michel Badoc, Patrick M. Georges

Explaining and defining how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter, this book not only examines what makes cutting-edge brands stand out, but goes one step further to offer practical advice on how to achieve those same results successfully, over and over.

By Andy Milligan, Shaun Smith

Explaining how to build a compelling core story and apply it across a range of communications, this book demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant.

By Robert Mighall

Most independent traders have an imperfect understanding of the math behind options pricing. With this practical resource as your guide, you'll gain valuable lessons in this area and discover how this information can improve your trading performance.

By Scott Nations

Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this comprehensive book illuminates the business of packaging design like no other.

By Marianne Rosner Klimchuk, Sandra A. Krasovec

Taking a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, this essential book explains how employee advocacy can be used to magnify a brand's voice.

By Michael Brito

In a world where marketing strategies are endless, Cass and Dana explore a simple yet innovative process on how to ensure sustained attention to your brand.

By Cassandra Bailey, Dana Schmidt

How do visitors get to your Web site? What do they do when they get there? How can you turn visitors into customers? This practical book's case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics.

By Caleb Whitmore, Justin Cutroni, Sebastian Tonkin

Providing the information, tips, tricks, and techniques you need to do it right, this step-by-step book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions.

By Susan Chritton

Using psychology, emotion, and a pinch of neuroscience, this book presents 25 psychological techniques, 110 words and phrases that trigger emotions, over ten real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.

By Andy Maslen

>Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic.

By Ciaran Rogers, Daniel Rowles

Packed with proven strategies and real-life examples that bring the key concepts to life, this book gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.

By Valerie Khoo

By demonstrating how to create focused content that is tailored to a B2B audience, this book will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact.

By Gay Flashman

Providing everything you need to know about Public Relations, this book concentrates on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.

By Brian Salter

Offering practical tips and actionable strategies for implementing more personalized marketing immediately, this book provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

By Dominique Levin, Ömer Artun

This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization.

By Robert L. Phillips

Featuring real-world case studies that illustrate major points, as well as quotes and stories from industry professionals, this book presents a proven approach to marketing and client development that firms of any size can use to attract new clients and grow their professional service businesses.

By John E. Doerr, Lee W. Frederiksen, Mike Schultz

Offering insight into how marketers have delivered outstanding marketing ROI, this book proposes a new marketing model to help business-owners, CEOs, CFOs, and marketing professionals apply an investment-led approach where the focus is value, not cost.

By Anthony Young, Lucy Aitken

This book offers you a new approach for developing your employees' careers and helping them thrive in a company when promotions are not readily available.

By Julie Winkle Giulioni

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis.

By Dr. Rajagopal

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

By Sandy Skees

Essential to understanding, designing, conducting, and presenting a qualitative research study, this reader-friendly book is accessible to both novice and experienced researchers, emphasizing the role of a theoretical framework in designing a study while providing practical guidance.

By Elizabeth J. Tisdell, Sharan B. Merriam

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.

By Raja Rajamannar

Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.

By Ian Brace, Kate Bolton

Using case studies and relevant examples, this thorough book shows you how to elevate the most important content from an endless sea of learning information and offers strategies to better connect with your audience.

By Allison Anderson (eds), Ben Betts

Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands.

By Misha Pinkhasov, Rachna Joshi Nair

Offering marketing practitioners and students critical examples of best practice from a variety of companies, this practical book offers insights into marketing in the 21st century.

By Adrian Payne, Helen Peck, Martin Christopher, Moira Clark

Providing expert insight into the business models of the leading hard discounters, this practical and timely book discusses what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption.

By Jan-Benedict Steenkamp, Laurens Sloot

Consolidating the know-how of more than 30 practitioners in the field, this hands-on book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives.

By Dennis Spillecke, Jesko Perrey

Presenting a practical step-by-step approach to category management and shopper marketing, this book presents solutions to questions in retail, including how to innovate, how to develop new ways to interact with customers across multiple channels, and how to replicate online success stories.

By Constant Berkhout

Painting a roadmap for the future of marketing to the rich and superwealthy, this book combines broad strategic knowledge with probing sector research to highlight what works now and what is likely to continue working in the future.

By Fabian Sommerrock, Markus Albers, Martin C. Wittig, Philip Beil

With insights from interviews with 50 premium brand experts and over 100 case studies, this book offers a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.

By JP Kuehlwein, Wolfgang Schaefer

An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.

By Anthony Fitzsimmons, Derek Atkins

Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives.

By Frank Q. Fu, Hong Yi, Jack J. Phillips, Patti P. Phillips

A unique guidebook to B2B marketing and sales for practicing and aspiring managers.

By Peter D. Bayley

Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.

By Harry Mills

Providing case studies and practical examples of the methods discussed, this book brings together current innovative approaches to segmentation and outlines why it is needed to support a more effective social marketing program design.

By Krzysztof Kubacki, Sharyn Rundle-Thiele, Timo Dietrich

Using current academic research and business practice to make organizations more successful, this book explains how to manage any organization as a service business, showing how to move closer to current and future customers.

By Christian Grönroos

Combining the perspectives of 35 internationally recognized shopper marketing experts, this practical book includes research into shopper behavior, interviews with experts and case studies of successful shopper marketing activities.

By Markus Stahlberg, Ville Maila (eds)

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, this book is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

By Adam Gray, Hugo Whicher, Tim Hughes

By explaining the design theory and techniques needed to build great-looking logos, this innovative book examines the challenges of designing a logo while detailing best practices for producing a successful project.

By Gareth Hardy

In Social Engineering, Robert Gehl and Sean Lawson show that online misinformation has its roots in earlier techniques: mass social engineering of the early twentieth century and interpersonal hacker social engineering of the 1970s, converging today into what they call "masspersonal social engineering."

By Robert W. Gehl, Sean T Lawson

With case studies and process guides included for a hands-on learning experience, this book will help students, graduates, and working professionals with any educational background start their career in digital marketing.

By Ankit Srivastava

Based on the author's actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach to teach you how to recognize, anticipate, or even create a SPIKE - a Sudden Point of Interest that Kick-starts Exposure.

By Adele R. Cehrs

Presenting original research documenting the size and nature of the 'sea of sameness' customers face, this essential resource delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.

By Paul Johnston, Simon Kelly, Stacey Danheiser

This book spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth.

By Brian McGurk

With useful, easy-to-understand, ready-to-apply legal information, this content-rich guide gives you everything you need to know to protect your copyrights and trademarks, to make your company and your brand more valuable, and to save money.

By Francine Ward

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications.

By Larry Percy, Richard Rosenbaum-Elliott

With case studies from prominent, global organizations, this innovative book will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

By Andrew Humphries, Richard Gibbs

Breaking down the traditional silos between Human Resources, internal communications and marketing, this essential resource offers a new approach for developing brand and employee engagement.

By John G. Fisher

Providing a systematic framework that helps to structure the vast and complex marketing knowledge, this clear and comprehensive book includes many short case reports and examples that serve to illustrate the key aspects of the marketing planning process.

By Alfred Kuss, Sven Reinecke, Torsten Tomczak

Covering contemporary issues, this comprehensive book explores current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.

By Graeme Drummond, John Ensor

This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments.

By Doris Berger-Grabner

Drawing on insights from current pitch and proposal professionals and client-side procurement teams, this book offers a masterclass in improving your pitching skills and leads readers through all stages of the process on best practice and strategies for success.

By Matthew Fuller, Tim Nightingale

Describing the purpose of surveys and questionnaires, types of errors that can creep into survey results, and considerations when developing specific survey questions, this book will help readers identify the most appropriate survey tool for their needs.

By Bruce Aaron, Jack J. Phillips, Patricia Pulliam Phillips

Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and marketing professional needs to make every ad a sustainable ad.

By Matt Bourn, Sebastian Munden

Revealing practical methods to time the market swings, this book provides specific trading setups and covers the basics including setting up a home trading office and how much money you can make day trading.

By Thomas N. Bulkowski

Moving towards a deeper understanding of search marketing and the industry as a whole, this insightful book will help you truly grasp the opportunities, challenges and value that SEO can bring to an online presence in the long term, leading to a more strategic and nuanced approach.

By Lee Wilson

Filled with compelling examples from such corporate giants as the LEGO Group, Intel, Nissan, and Johnson & Johnson, this insightful book shows what makes corporate brands work and explains how enterprise branding can drive business forward.

By Majken Schultz, Mary Jo Hatch

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries.

By Emil B. Towner, Heidi L. Everett

This book will provide access and insights into Wong's experience. It's ideal for entrepreneurs and professions in any industry looking to manage their business career.

By Henry Wong

Providing an extensively researched, insightful look at over 200 of Germany's best brands, this book examines what they stand for, what has made them what they are today, and what might be transferable.

By Ugesh A. Joseph

Providing numerous case studies and real-world marketing experiences, this insightful guide is packed with useful information and meditations on the craft of marketing, designed both to structure the reader's thinking and as a springboard to further reflection.

By David Pearson

Offering a compendium of innovative rules for understanding and succeeding in the international marketplace, this book provides insights that will stand the test of time and present a clear path to successful products.

By Al Ries, Jack Trout

Including real-life case examples and illustrations of how marketing concepts apply to business decision-making, this book provides detailed information on how to find and analyze market data on any business or market.

By Colin Barrow

By following the principle-centered approach of the 7 Habits of Highly Effective People, this book teaches network marketers the principles of success to build their businesses, change their lives, and be able to teach others how to build an effective network marketing business.

By Stephen R. Covey

Blending art and science to provide insight for marketing managers about how to implement marketing more effectively, this incisive text questions the usefulness of some recent marketing fads, and presents examples of good and bad practices.

By Grahame Dowling

No matter where you are in the business creation process, this invaluable guide is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time.

By Patrick Woods

Examining key topics such as the nature of feelings, moods, personality, measuring the brain, consumer behavior, decision making, and market segmentation, this book investigates developments in neuroscience and neuromarketing and what lessons this holds for brand managers.

By Erik du Plessis

Providing a comprehensive understanding of the legislation by explaining key terms, this book explains how a business can implement strategies to comply with the CCPA and discusses potential developments of the CCPA to further aid compliance.

By Preston Bukaty

Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company's existing brand voice, this book is a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement.

By Lauren Perkins

Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non-marketers and marketing students.

By Malcolm McDonald, Mike Meldrum

Whether you're starting your own small business or need to grow on a shoestring budget, this book helps you avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy.

By Eric Groves

Containing a wide variety of simple but powerfully effective strategies, this book includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

By Noah Fleming

Marketers everywhere are talking about content, but not everyone is saying the same thing, this unique book weaves different voices together to present a balanced view of content marketing.

By Justin Kirby, Lazar Dzamic

Reviewing of the pressures which have generated current interest in employer branding, this definitive book looks at the historical roots of brand management and the practical steps necessary to achieve employer brand management success.

By Richard Mosley, Simon Barrow

Taking the fear and frustration out of social media, this book shows you that social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.

By Gail Z. Martin

For women who want to avoid getting stuck and who want to build a powerful self-brand, network, and confidence, this guide is a how-to and how-to-think book for women of all ages who want to create more success, fulfillment, or options.

By Catherine Kaputa

Woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves, this book offers a comprehensive guide for any brand or organization trying to reach this demographic.

By Derek E. Baird, Gregg L Witt

The book reveals that this narrative obscures a more transformative development: the rising numbers of young Americans from ethno-racially mixed families, consisting of one white and one nonwhite parent.

By Richard Alba

With contributions from an international panel of leaders representing diverse academic and professional fields, this essential reference provides a comprehensive volume that offers the most current thinking on the practice and theory of engagement.

By Kim A. Johnston, Maureen Taylor (eds)

Bringing together 70 of the brightest, most influential figures in the fields of Public Relations and Marketing, this authoritative, comprehensive resource provides best practices for 28 key industries, and will help you position your company, your brand and yourself for success for many years to come.

By Clarke L. Caywood (ed)

Fascinating and deeply compelling, this book will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.

By Joe Federer

For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. This book gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

By Richard Krevolin

Featuring in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more, this book explores how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

By Chris Malone, Susan T. Fiske

From setting priorities to capturing requirements to navigating trade-offs, this comprehensive book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals.

By Ken Sandy

Delivering the information and insight necessary to stay ahead of the game, this book provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal-and capitalizing on it with AI.

By William Ammerman

Packed with inspiring tips, strategies, and stories from marketing innovators, this book shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy.

By Ekaterina Walter, Jessica Gioglio

Revealing the marketing strategies used to transform businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani and Ralph Lauren into worldwide successes, this book rationalizes those business models which have achieved profitability while sustaining the luxury status of their brands.

By Jean-Noël Kapferer, Vincent Bastien

Mordecai Kurz develops a comprehensive integrated theory of the dynamics of market power and income inequality. He shows that technological innovations are not simply sources of growth and progress: they sow the seeds of market power.

By Mordecai Kurz

Featuring a unique blend of core concepts and brief, international case studies, this resource offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business.

By David Stewart, et al.

Featuring case studies from LG, HTC, Tata, Haier, Lenovo, Arcelik, and Natura, this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise.

By Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra

Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed.

By David T. Scott

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success

By David Meerman Scott

Explaining the latest techniques used by companies worldwide, this popular reference covers all the leading issues faced by brand strategists today, supported by numerous international case studies.

By Jean-Noël Kapferer

In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.

By Mindy Weinstein

Filled with full-color images and thought-provoking examples from leading companies, this book explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media.

By Ekaterina Walter, Jessica Gioglio

The power of a good story has long been recognized; but stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This enjoyable storybook brings to life some of the key principles of marketing in an easy-to-read, accessible form.

By Giles Lury

Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.

By Steven Haines

Providing a thorough look into the luxury goods industry for executives, entrepreneurs, and students, this information-packed guide provides a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends.

By Ashok Som, Christian Blanckaert

This book is an indispensable resource to help your organization make the leap to Agile.

By Jim Ewel

Telling the brand's story from its origins in a Seattle fish market to its growing global presence today, this book reveals how it has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world.

By John Simmons

A comprehensive, practical guide to transformative storytelling, this insightful book provides the tools to build stories in a new way that coexists with the accelerated, complex tempo of our lives.

By Alexander Jutkowitz

Filled with activities, exercises, and expert advice, this book includes case studies of real traders making real trades to clearly illustrate what you should do and what you should avoid in every trade.

By Anne-Marie Baiynd

With examples drawn from major broadcasters such as Fox, AMC, and HBO, this book provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media.

By Andy Bryant, Charlie Mawer

Combining time-tested marketing tools with the latest global trends, this ready-to-use book is the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable - for you and your company.

By Robert J. Hamper

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

By John Jantsch

Revealing new perspectives on closing that builds relationships, creates partnerships, and allows you to win your price on your terms, this concise guide is a great tool to help you ask effective closing questions, create urgency, and find your winning formula to close the sale in just five steps.

By Jeffrey Gitomer

Analyzing both the strengths and weaknesses of thought leadership, this practical book provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique.

By Laurie Young

Centered around three critical and complementary aspects of the role, this book explores leadership philosophy, HR's evolving role in today's organizations, and the future of HR and effective organizations to help emerging HR leaders find and establish their place in the field.

By Ian Ziskin

Using statistical tools to understand the most profitable 20% of your customers, this book demonstrates exactly how to implement a top market strategy in your business, and thereby, achieve the predicted increase in your profit from customers.

By Elizabeth Rush Kruger

This book significantly contributes to the existing literature and serves as a learning post and a think tank for students, researchers, and business managers.

By Rajagopal

A field guide to your own personal truths and their very global impact, this timely book offers a step-by-step examination, in no particular order, of one's work ethic, processes, perceptions, motivations, aspirations, and integrity.

By Mel Lim

Giving you the guidance you need to navigate the age of disruption and succeed in business today, this insightful book presents 100 branding stories that will challenge your assumptions and teach valuable, actionable lessons.

By Alison Stratten, Scott Stratten

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. This book presents a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty.

By Paul Leinberger, Stephen Denny

Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained.

By Stephanie Marsh

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

By Nancy Harhut

Written by one of the original founders of commercial semiotics, this informative guide outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project.

By Rachel Lawes

Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.

By Rachel Lawes

Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future.

By Dr Rachel Lawes

Written for the current business environment, particularly start-ups and consulting companies, this guide offers ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.

By Sharon Tanton, Sonja Jefferson

Including practical exercises, illustrations and tools that will help you immediately improve your product, service, or new business idea, this book gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

By Alex Osterwalder, et al.

Providing a clear practical introduction to shareholder value analysis for the marketing professional, this book delivers the tools necessary to develop the marketing strategies that will create the most value for business.

By Peter Doyle

Featuring case studies from around the world, this in-depth book is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable results.

By Jon Mowat

Starting with the basic concepts and the recent trends in visual social marketing, this book covers the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies.

By Abiresh Abraham, Ajit Pandey, Chandrani Singh

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.

By S. Umit Kucuk

Demonstrating the most effective uses of Voice of the Customer marketing in action, this book shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value.

By Ernan Roman

Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this author team of web marketing gurus brings their insight and experience to the table - and it's yours for the taking.

By Elizabeth Marsten, Ian Lurie, John Arnold, Marty Dickinson, Michael Becker

Full of best practices and helpful examples, this hands-on resource steps you through the tools, test ideas and strategies needed to effectively optimize and improve any kind of website and generate more revenue from it.

By Rich Page

Examining how the hyper-connected economy is radically changing consumer expectations, this book is jam-packed with tools and examples to show companies what they need to do to stay on top.

By Nicholas J. Webb

Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, this book teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships.

By Denise Lee Yohn

Through unique access to thinking from the most original organizations in business today, this thoughtful book will provide readers with the confidence to run their business differently,

By Nick Liddell, Richard Buchanan

Using real life case studies and examples from around the world, this book looks at the relationship between wine production and marketing, focusing in consumer behavior and cultural attitudes.

By Steve Charters

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.

By Dr. David Altounian, Mike Cronin

Helping you maximize the value of your website, this book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

By Chris Goward

Exploring the idea that youth is no longer an age, but a commodity that's available to everyone, this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace.

By Matt Britton

Showing you how to take full advantage of today's most powerful and inexpensive marketing tools, this fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes.

By Jason G. Miles

In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.

By Nick Mehta, Robin Van Lieshout

This book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale.

By David Conway, Tim Knight

Providing insight into each element that affects customer experience, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization.

By Eric Berridge

Become a business where every customer's need is not just provided for but anticipated using this business manager's reference explaining the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organization.

By Graham Roberts-Phelps

Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. Learn how to kick start your customer-centric revolution and make it stick for the long term.

By Dan Steinman, Lincoln Murphy, Nick Mehta

Featuring a new marketing technique with each successive chapter, and a demonstration of how you can apply each technique, this book shares invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk.

By Gordon S. Linoff, Michael J.A. Berry

Explaining numerous reasons why some customers are so hard to deal with, this practical book will show you what you can do to not only handle the difficult interactions, but also how to prepare for them so well that you can avoid them altogether.

By Noah Fleming, Shawn Veltman

Illustrated with real-world stories and examples, this refreshing guide reveals three elements common to all exceptional service experiences, and shows how to provide the "little extras" that leave lasting positive impressions on customers.

By Steve Curtin

Automate your Customer Success efforts to reduce churn and increase profits

By Kellie Capote, Nick Mehta

Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished.

By Gregor Daschmann, Roman Becker

Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail.

By Ibrahim Ibrahim

Highlighting the significant challenges of Global Account Management, this guide brings the reader through the process of the decisions and actions required to make it a success.

By Peter Cheverton

Through case studies, principles, and methodologies, this book presents a step-by-step process that will allow you to create an effective strategy to boost the odds of capturing the ecommerce edge.

By Peter S. Cohan

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research.

By Daniele Scarpi

Based on data and stories drawn from dozens of top brands and thousands of consumers, this book provides expert insights about connecting with customers effectively across all channels and over time, and explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them.

By Andy Frawley

Rigorously researched, well-grounded and practical, this highly practical book is - quite simply - the definitive, go-to resource for implementing key account management programs.

By Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt

Showing you how to overcome negatives and rapidly trigger a positive mindset, this book will give you proven tactics for improving your communication skills and eliminating loyalty barriers between you and your customer.

By Larry Iverson

Including best practices and straightforward guidelines, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.

By Carl A. Herman, Joël Le Bon

Presented in an engaging and straight-forward style with many interesting case studies, this book provides a model that serves as a guiding beacon for leaders, aligning the work to bottom-line results, long-term success, and a world-class reputation.

By J. Jeff Kober, Mark David Jones

Lead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.

By Brad Cleveland

Written from the perspective of a customer who cares enough to tell you the truth, this step-by-step guide shows you how to improve customer relations while, at the same time, increasing employee satisfaction.

By David Cottrell, Mark C. Layton

In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live.

By Steven G. Soechtig

Including examples, case studies, and references, alongside insightful contributions from global industry leaders, this in-depth resource provides the information, practical framework, and expert insight you need to implement winning CRM strategy.

By Don Peppers, Martha Rogers

With an emphasis on customer strategies and building customer value, this book provides the foundational overview of what it takes to keep customers coming back, and equips professionals with techniques every company can put to use in sharpening its competitive advantage.

By Don Peppers, Martha Rogers

Blending the findings of rigorous scientific research from a multitude of global studies with practical tools and techniques developed and tested in the real-world, this book shows you how to really focus in on what parts of the customer experience drive behavior and, ultimately, business profits.

By Philipp Klaus

Not every customer is an asset to your company, but determining who to cull - and how - can be a challenge.

By Carsten Pedersen, Thomas Ritter

Explaining and defining how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter, this book not only examines what makes cutting-edge brands stand out, but goes one step further to offer practical advice on how to achieve those same results successfully, over and over.

By Andy Milligan, Shaun Smith

The coronavirus pandemic has validated the principles of this book-that we need healthcare with no address, helping people where they are and when they need it.

By Ryan Donohue, Stephen K. Klasko

Enabling you to successfully navigate today's customer feedback landscape and turn that feedback into your competitive edge, this up-to-the-minute guide gives you a practical, step-by-step toolbox you can use to achieve top-notch customer interactions.

By Ann Thomas, Jill Applegate

Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, this book reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price.

By Paul Cherry

Including examples from Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle, this authoritative, practical book explores the levers of resilience, and helps you walk the walk, not just talk the talk, of customer centricity.

By Ranjay Gulati

Scaling Customer Success will show you what kind of operational processes and workflows need to be put in place based on the stage of your company, products, customer engagement model and desired outcomes, what metrics are important to measure and how to capture those metrics.

By Chitra Madhwacharyula, Shreesha Ramdas

The lessons in this book are applicable to any business where profit motives can conflict with customer benefit-in short, every business.

By David Silverman

Including complete guidelines and case studies, this book is a data-packed roadmap that teaches readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

By John A. Goodman

This reference will provide any manager responsible for implementing a GAM program with a range of tools for success.

By Kevin Wilson, Nick Speare, Samuel J. Reese

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships.

By Neil Bendle, Shane Wang

In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics.

By Barry Kelly, Daniel Quick

Get that competitive advantage in the most relevant and important arena today-making and cultivating happy customers.

By Allison Pickens, Nick Mehta

Written by practitioners for practitioners, this indispensable resource offers real-world guidance and practical advice for aspiring and experienced CSMs alike.

By Ashvin Vaidyanathan, Ruben Rabago

From Experience Collab, the experience experts, this definitive guide provides an overview of experience management.

By Experience Collab

This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue.

By Bill Price, David Jaffe

Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.

By David Norton

Packed with real-life examples and powerful principles, this groundbreaking, game-changing book draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process.

By Mark Donnolo

Packed with inspiring tips, strategies, and stories from marketing innovators, this book shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy.

By Ekaterina Walter, Jessica Gioglio

This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.

By Livia Rainsberger

Combining history, data, experience and examples, this book is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

By Michael R. Solomon

From the thought leaders at Boston Consulting Group come lessons on how leading health systems around the world are delivering patient-centered, value-based care by focusing on the health outcomes that matter to patients.

By Jennifer Clawson, Josh Kellar, Robert Howard, Stefan Larsson

The book focuses on the Patient-Centered Medical Home (PCMH) model, which emphasizes building relationships and enhancing communication.

By Gina Luna, Mary-Ellen Piche

Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.

By Martin Newman

This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) - invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future.

By Claes Fornell, David VanAmburg, Forrest V. Morgeson III, G. Tomas M. Hult

Revealing the secrets that have helped award-winning brands build relationships with millions of customers, this book offers an insider's guide to transforming your business-and all the relationships that matter to it-through the art and science of telling great stories.

By Joe Lazauskas, Shane Snow

Learn the secrets for how top companies compete and win by providing amazing customer experiences for their customers.

By Belinda Gerdt, Sanna Eskelinen

In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction.

By Olivier Duha

This book explains about training customer service.

By Rachel Armstrong

User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience.

By Andy MacMillan, Janelle Estes

\Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably.

By V. Kumar

This book is the product of many years of front-line work with some of the top brands in the world and their customers. Set aside the theories and concepts, this is the playbook you need.

By Nicholas Webb

Challenging everything you have learned about being customer driven, this this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process.

By Anthony Ulwick

If you want to understand derivatives without getting bogged down by the mathematics surrounding their pricing and valuation, this informative guide will help you unlock their incredible potential.

By James A. Overdahl, Robert Kolb

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.

By Arnab Sinha, Jean-Manuel Izaret

In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, this book gives readers the skills to use the components in games to encourage play and observe consumer behaviors via simulations for predictive modelling.

By Betty Adamou

"The Economist" covers a wide range of subjects with confidence, wit and authority; Economist Books mirror this approach. This book offers a comprehensive guide to the economics of commodities - and the main commodities themselves.

By Caroline Bain

Most companies develop pricing methods through trial and error. Avoid this costly, frustrating process by using the proven methods in this handbook. The GovEssentials collection from Books24x7 is offered in partnership with Management Concepts.

By James C. Taylor

Summarizing various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing, this book explains the necessary ingredients that cause them to succeed or fail.

By Daniel Marburger

Summarizing various pricing strategies, this book covers topics including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing and explains the necessary ingredients that cause them to succeed or fail.

By Daniel Marburger

A collection of academic articles on portfolio analysis that covers the foundations of modern portfolio theory.

By Edwin J. Elton, Martin J. Gruber

Every business is exposed to financial risk stemming from commodity price volatility. This book provides an approach that organizations can implement to manage commodity price volatility and reduce their exposure to financial risk.

By George A. Zsidisin, Janet L. Hartley

Based on cases and feedback from the KAM Club and other important research, this timely book combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.

By Lynette Ryals

This book provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results.

By Paul Hague

Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.

By Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague

Including mini-case studies and real-life examples, this book presents modern marketing communication theories and tools in an accessible and jargon-free way while focusing on integrating online and offline techniques with a social media approach.

By PR Smith, Ze Zook

Written by two of the industry's top hospitality educators, this popular guide to designing and pricing menus is loaded with information that will help turn your ordinary menu into a merchandising and cost control tool.

By David V. Pavesic, Jack E. Miller

Offering an integrated, case studies-based approach to analyzing customer survey data, this book provides insights on non-obvious patterns and important relationships between the survey variables that can significantly affect the conclusions derived from a survey.

By Ron S. Kenett, Silvia Salini

Filled with hands-on exercises designed to dramatically increase your knowledge and build your confidence, this in-depth resource provides the necessary tools from which to build a successful options portfolio.

By Sheldon Natenberg

Bringing together leading organization scholars and business historians, this thorough book examines why and how historical research and reasoning should be used in the study of management, organizations, and industries.

By Marcelo Bucheli, R. Daniel Wadhwani (eds)

An ultimate how-to manual for any executive or manager interested in price management, this book presents a holistic, comprehensive framework that shows how integrating pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach.

By Christopher A. Goodin, Julie M. Meehan, Larry Montan, Jr., Michael G. Simonetto

Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right.

By Peter Hill

Offering a wealth of examples including activity-based pricing models, this simply organized and nontechnical book covers the ten vital topics of activity-based pricing to help you make more accurate and more profitable pricing decisions.

By John L. Daly

Guiding students and professionals on how to identify and exploit pricing opportunities in different business contexts, this book discusses the various factors behind setting base prices for single products.

By Mark Ferguson, Tudor Bodea

The My Practical MBA Series provides the latest thinking as well as perennial techniques for a range of business challenges. This succinct book discusses how pricing can provide a way to increase loyalty to a brand or product, enable firms to enter new markets, sustain the life of an established product or provide a vehicle for special offers and support other sales techniques.

By LID Editorial

Written in an engaging style, with in-depth examples from the author's own experience, this book is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.

By Sarah J. Tracy

Including methods of data collection, specific approaches to qualitative research, and current issues, this step-by-step book provides an up-to-date guide to qualitative study design, data collection, analysis, and reporting.

By Frances Julia Riemer (eds), Marylynn T. Quartaroli, Stephen D. Lapan

Explaining the role of questionnaires in marketing research, this book examines different types of questionnaires and when and how they should be employed, and includes the latest information on online questionnaires and interviews, their problems and potential.

By Ian Brace

Designed as a basic textbook covering the foundations and methods relevant to doing research in organizations, this book also looks at the identification of research questions and the ethical conduct of research.

By Elwood F. Holton III (eds), Richard A. Swanson

Authored by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices.

By Marlene Jensen

Presenting the analysis of leading researchers from industry and academia surrounding the pricing of network services and content, this book tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers.

By Carlee Joe-Wong, Mung Chiang (eds), Sangtae Ha, Soumya Sen

Describing the purpose of surveys and questionnaires, types of errors that can creep into survey results, and considerations when developing specific survey questions, this book will help readers identify the most appropriate survey tool for their needs.

By Bruce Aaron, Jack J. Phillips, Patricia Pulliam Phillips

Addressing the need for business and market sustainability reforms, this thoughtful book explores the relationship between markets and business and sustainable development, as well as issues such as climate change, pollution, land degradation and biodiversity loss.

By Güler Aras (ed)

Authored by Industry forerunners Ray Poynter, Navin Williams, and Sue York, this clear, comprehensive book employs their decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches.

By Navin Williams, Ray Poynter, Sue York

Drawing together new techniques available to the market researcher, this groundbreaking reference examines why traditional research is broken, both in theory and practice, and explores how these innovations are being used by the leaders in the field.

By Ray Poynter

Authored by an entrepreneur and Lean product expert whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products, this book is a practical guide to building products that customers love.

By Dan Olsen

Going beyond economics alone to look at real commerce, and the ways complex interactions adapt and change over time, this book aims to blend four streams in a combination believed to be the key to making better decisions and, in turn, finding answers to the world's most pernicious problems.

By Ian Harris, Michael Mainelli

Explaining how to manage markets strategically and how to grow more profitably, this book will teach students to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.

By Georg Müller, Thomas T. Nagle

Providing insight into how pricing conflicts can be assuaged or avoided altogether, this book explains how transfer pricing may become a managerial tool by establishing a common language that may be used as one driver for creating added value throughout the organization.

By Geoff Turner

Helping professionals and students in all sectors of research, design, and innovation, this insightful book walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch.

By Thomas Visby Snitker

Providing detailed guidance for planning and carrying out CTA, this true handbook covers both the "why" and the "how" of CTA methods, providing examples, guidance, and stories from the authors' own experiences as CTA practitioners.

By Beth Crandall, Gary Klein, Robert R. Hoffman

Containing more than 200 best practices related to every phase of a company's billing and collections activities, this all-inclusive text covers credit systems, granting credit, creating and delivering invoices, applying cash receipts, and much more.

By Steven M. Bragg

Helping salespeople at any level build rapport through active listening, invitational body language, and mirroring, this book reveals how your own body language can reinforce the perception of competence, relevance, and truth

By Jim McCormick, Maryann Karinch

Offering a clear plan to take your business to the next level, this book provides a proven system that will help you manage, build, and maximize your client relationships in just 90 days, while you run your business efficiently.

By David Miller, Duncan MacPherson

Containing the practical advice and case studies of companies that have conquered even the most challenging obstacles, this innovative book will enable every company to drive sales and stay competitive.

By Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer

This book addresses these issues and presents a proven approach that both supports sales talent and achieves true business results.

By Mike Kunkle

Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, this book provides you with the tools your business needs to optimize you data driven processes.

By Gert H.N. Laursen

Featuring numerous tools and market-tested insights, this invaluable guide defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis.

By Alex Moyle

The more you focus on creating success for your clients, the more successful you will be. This insightful book will teach you how to help your clients make the best possible decisions for both their business goals and your own.

By Craig Christensen, Dennis Susa, Sean Frontz

A guide to maximizing team productivity through executive sales coaching, this book shows you how to develop your own coaching skills so you can boost sales efficiency, train your staff to better performance, and hire and retain top sales talent.

By Keith Rosen

Based on a very successful course given to thousands of people, this book shows the art and science of making first contact with complete strangers and will enable even yellow-bellied chickens to make that call with confidence.

By Bob Etherington

Complete with case studies and detailed examples, this book is the definitive resource for sales management.

By Jerome A. Colletti, Mary S. Fiss

By leveraging the latest research, practitioners' interviews, and companies' best practices along with practical tools and guidelines, this book helps organizations achieve their market-orientation strategy and maintain a sustainable competitive edge.

By Joël Le Bon

Featuring case studies from IBM, Hewlett-Packard, American Airlines, Motorola, Xerox, NCR, GM, and Boeing, this classic resource shows you how to develop long-term, continuing relationships with customer operating managers, instead of just vending to purchasers.

By Mack Hanan

Exploring how the retail industry has changed as womens' lives have changed, this book provides fascinating insights into shopping habits and motivations, and what businesses need to do to attract women and maintain them as customers.

By Patricia Huddleston, Stella Minahan

Providing the tools you need to recraft your message into a compelling story that wins more deals, this thoughtful and practical guide helps you create and deliver messages that customers care about, giving your brand the clear edge in today's crowded markets.

By Erik Peterson, Tim Riesterer

Based on new research into how world-class sales forces measure and manage their sellers, this groundbreaking book provides a best practice approach to identify and implement the critical activities and metrics that drive business results.

By Jason Jordan, Michelle Vazzana

Packed with generational insights and surefire strategies, this frank and incisive book is your field guide to managing today's emerging sales professionals.

By Stephan Schiffman

Featuring a new marketing technique with each successive chapter, and a demonstration of how you can apply each technique, this book shares invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk.

By Gordon S. Linoff, Michael J.A. Berry

Targeting those who are involved in the marketing and distribution of products and services, this book provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market.

By Julian Dent

Using case studies and examples from some of the world's largest companies, this book provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.

By Pam Didner

As we move deeper into the 21st century, sales force technology usage has changed the methods of selling. This book outlines the important steps that must be considered and adhered to during a sales technology implementation.

By Adam A. Rapp, Raj Agnihotri

Helping you develop the critical soft skills required for high-performance sales, this insightful book will connect with anyone charged with growing sales in business-to-business or business-to-consumer sales.

By Colleen Stanley

An essential roadmap to achieving professional and personal success-from the "First Lady of Sales"

By Cindy McGovern

Use this to-the-point, easy-to-understand guide to quickly and easily develop the skills to succeed in your new sales management role, including building a sales team, setting objectives, recruiting employees, delegating responsibilities, and more.

By Matthew Schwartz

Highlighting the significant challenges of Global Account Management, this guide brings the reader through the process of the decisions and actions required to make it a success.

By Peter Cheverton

A compilation of the established knowledge in strategic account management (SAM), this balanced and researched body of knowledge identifies drivers of the SAM approach, key issues and success factors, operational needs and areas still awaiting exploration.

By Diana Woodburn, Kevin Wilson

Integrating the winning selling strategies used by the world's top salespeople, the author of this text provides a six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.

By Rick Page

Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.

By Doug Fletcher, Tom McMakin

Rigorously researched, well-grounded and practical, this highly practical book is - quite simply - the definitive, go-to resource for implementing key account management programs.

By Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt