You've Got 8 Seconds: Communication Secrets for a Distracted World
- 2h 26m
- Paul Hellman
- AMACOM
- 2017
You made a great point — but did anybody hear it?
Every day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising—the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.
Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:
FOCUS: Design a strong message—then say it in seconds.
VARIETY: Make routine information come alive.
PRESENCE: Convey confidence and command attention.
You’ll discover practical techniques, including the Fast-Focus Method that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.
Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You’ve Got 8 Seconds you’ll get heard, get remembered, and get results.
In this Book
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About the Title…
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Should You Read This Book? What If You Don't Have Time?
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How This Book Works
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Say Less
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The Fast-Focus Method™
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Three More Ways to Focus
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Watch Your Words—And Your Emails
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Be Slightly Different
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The Easiest Way to Explain Anything
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Stories—The 2.5 Step Method™
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Vary from Announce to Discuss
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Questions—How to Ask the Best—And Answer the Worst
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Presentation Tricks
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Act as If
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Ten Actions to Increase Your Presence—Assess Yourself
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Image—Communicate That You Look and Sound the Part
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Drive—Communicate That You Get Results
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Temperament—Communicate That You've Got the Right Disposition
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Conclusion—The Next Step
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Notes
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Free Sample Pages from Ask More by Frank Sesno
