You Can't Make Money From a Dead Planet: The Sustainable Method for Driving Profits
- 3h 49m
- Mark Shayler
- Kogan Page
- 2023
Doing good is no longer a luxury or a 'nice to have', it's a necessity.
While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, only they can solve these issues at scale. You Can't Make Money from a Dead Planet looks at the challenges we face and shows how business needs to change in order to be the driver of the solution.
Bestselling author and sustainability strategist Mark Shayler explains why there is no contradiction between being profitable and doing the right thing for the planet and doing the right thing for your customers. Providing the insights, the enthusiasm and the tools to align your business with sustainability, the book blends explanations of the challenges that we face, with stories from those business that have excelled in sustainability.
Exploring current sustainability approaches and trends including net-zero, circular economy, ESG, B-Corps, zero waste and environmental management systems, You Can't Make Money from a Dead Planet explains, debunks and helps you navigate the sustainable agenda while growing your business.
About the Author
Mark Shayler works with businesses and corporations to reduce their environmental impact and his clients include Coca-Cola, Nike, Bacardi, WPP, Samsung Electronics Europe, Welsh Water, Hiut Denim and Novatech. He is a founding partner of the Do Lecture series and is a Visiting Fellow in Sustainable Design at Loughborough University. He lives near Leicester, UK.
In this Book
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Introduction
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Where Are We and How Did We Get Here?
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You Can’t Make Money From a Dead Planet
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The Main Environmental Challenges
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Business Impacts
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Is There Any Good News?
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How Do We Do Good and Still Turn a Profit?
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The Strategic Tools You Need to Change Your Business
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The Practical and Science-Based Tools to Change Your Business (And Still Make a Profit)
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Re-Framing Business
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The Regenerative Business
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‘The Last Chapter’
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Notes
