Writing for Social Media
- 59m
- Carrie Marshall
- BCS
- 2018
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong.
This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.
About the Author
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.
In this Book
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What is Social Media?
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Know What you Want to Achieve
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Different Strokes for Different Folks
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Who are You?
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Big Ideas in Small Spaces
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How to Write for Social Media on Facebook, Linkedin, Twitter and the Rest
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How to Write Things People Want to Share
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Ready! Fire! Aim! Thirteen Mistakes to Avoid When Creating Social Media Content
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Timing is Everything: When to Post to Social Media
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Everyone’s Offended: when Businesses’ Social Media Posts go Badly Wrong
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Do not Feed the Trolls: How to Handle Online Unpleasantness
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Tools of the Trade: From Apps to Analytics
