World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media
- 4h 8m
- Ken Scudder, Virgil Scudder
- John Wiley & Sons (US)
- 2012
Proven advice for communicating effectively before the media, customers, employees, and investor relations
Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.
- Reveals the keys to successful shareholder communication
- Tips for winning in the media—every time out
- Expert tips for developing powerful public speaking techniques
- Discover how to rally employee support and performance through communication
There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.
About the Authors
VIRGIL SCUDDER, president of Virgil Scudder & Associates, has trained and counseled heads of major corporations for over thirty years, serving in two dozen countries on five continents. Often referred to as "the dean of media trainers," he is a prolific writer and speaker. From his New York base, he regularly comments on current management issues on his blog and in his quarterly column, "In the C-Suite," which appears in each issue of The Public Relations Strategist.
KEN SCUDDER is a writer and communication trainer and consultant. He cofounded Virgil Scudder & Associates in 1990 and, along with having bottom-line responsibility for the office, has conducted media, crisis, and presentation training programs in the U.S., Africa, and Europe.
In this Book
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The Scudder Method
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You are a Brand: Make it the Right One
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Active Listening: A Critical Management Tool
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Customs, Culture, and Language Count: Engage Humbly
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Where's the CCO?
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Words Matter
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Be Strong: Apologize
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Investors: Handle with Care
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Employees: A Vital Audience
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CEOs and Boards: Times Have Changed
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The News Media: Opportunity and Peril
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Winning in the Media
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Media Training: A Modern Day Necessity
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Public Speaking: Power, Persuasion, and Good Will
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Winning at the Lectern
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Fielding the Questions: Challenge and Opportunity
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Speechwriter and Speaker: A Critical Alliance
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Humor: A Powerful Tool, but Handle with Care
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The Role of Philanthropy: Doing Well by Doing Good
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Advocating for your Company
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Crisis: A CEO's Supreme Test
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Hostile Takeovers: The Wolf at the Door
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Turnarounds: Righting the Ship
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Government Hearings: Don't Be Nervous. Don't Be Flustered. Be Prepared.
