Winning Sales Letters: From Prospect to Close

First impressions are critical.

Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal.

Winning Sales Letters—From Prospect to Close teaches you how to:

• Strategize your messages for every stage of the selling process
• Command attention and motivate your clients
• Put your best self in every note
• Create engaging approaches for letters, e-mails, and text messages
• Avoid the mistakes that sabotage great communication

About the Author

Ralph Allora is the principal owner of Allora Communications, a consultancy specializing in marketing strategy and creative services. Throughout his career, he has delivered on-target promotions and creative messaging for sales professionals under demanding deadlines and high-pressure quotas. His corporate experience includes management and marketing roles at well-known magazine brands such as Esquire, Motor Trend, Forbes and U.S. News & World Report. His clients have included The New York Times, The Wall Street Journal, Gourmet, and Harper’s Bazaar, while his copywriting work has appeared in publications including Architectural Digest, Advertising Age, and Good Housekeeping.