What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business
- 3h 3m
- Nicholas Webb
- HarperCollins Leadership
- 2022
This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.
Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but they’re also taking steps to proactively avoid the things that customers hate. These companies have learned that if you can eliminate what customers hate, you will instantly become the best option in your market.
No company, brand, or service enjoys 100 percent love. There will always be some degree of hate in the mix. Hate is a source of friction, and if there is too much friction, the process of moving products and services— regardless of their high quality—into the hands of customers will grind to a halt.
What Customers Hate will show you how to avoid the common pitfalls that have damaged some of the best organizations, and best teams in the world, and how to change the philosophical view of customer experience so you can learn that customer experience is actually an innovation activity. This customer experience playbook will give you actionable takeaways that include:
- How to turn an upset customer into a customer for life, in five easy steps.
- Why “haters” will determine your organization’s growth and profitability.
- How to thrive in the “experience economy.”
- The importance of the five-touch journey mapping.
- The impact of hate-love personification.
- How to turn your customers into “Evangelists.”
- The power of: Attraction, Promotion, Retention, and Avoiding Deflection.
- The secrets of the best organizations in the world.
This book is the product of many years of front-line work with some of the top brands in the world and their customers. Set aside the theories and concepts, this is the playbook you need. You’ll find that this approach will make it fast and easy to drive scalable growth, profitability, and most importantly, customer happiness.
About the Author
Nick Webb is one of the top Customer Experience and Customer Service experts in the world. He has been awarded the "Global Gurus Top 30" designation for Customer Service, for seven years in a row. Nick is the CEO of myLearnLogic.com, a Customer Experience Training and Advisory Firm that works with some of the top brands to help them build world-class customer experiences. As a technologist, he has been awarded over 40 US patents for consumer and technology products. He has served as an Adjunct Professor for a Health Science University where he also led the Center for Innovation. Nick is the author of multiple number one best-selling books, in the area of Business Innovation, Customer Experience and Leadership. Nick is also one of the top Keynote Speakers in the area Business Growth, Innovation, Future Trends and Customer Experience.
In this Book
-
Introduction
-
Your Customers Hate You. Get Used to It!
-
Touchpoint #1—The Pre-Touches
-
Touchpoint #2—The First Touches
-
Touchpoint #3—The Core Touch
-
Touchpoint #4—The Last Touches
-
Touchpoint #5—The In-Touch
-
Stop Focusing Only on What You Think Customers Want
-
Tough Choices in the Real World
-
Lessons from the Customer Experience Hazmat Team
-
Your Employees Create Lovepoints
-
Customer Experience Innovation
-
Happiness as a Strategy
-
The Customer Survey is Your Enemy
-
Realratings—The Customer Survey of Tomorrow
-
Thank You for Reading
-
Notes
