WEconomy: You Can Find Meaning, Make a Living, and Change the World
- 5h 1m
- Craig Kielburger, Holly Branson, Marc Kielburger
- John Wiley & Sons (US)
- 2018
Your guide to ‘Business with Benefits'... for All!
Purpose and profit are powerful human motivators. Combined, this power can change the world.
WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact.
Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission.
Get paid to change the world — who wouldn’t want to be the person doing that?
Uncover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly successful—business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities—with purpose.
With the tips inside this book, you, your business, or your charity can:
- Find a cause that drives you and your career goals to new heights
- Create a job that you love and be celebrated by your peers, boss, and industry
- Inspire brand fanatics to stay loyal to you, your company, and your cause
- Add a halo to your product, grow your geographic reach, innovate for “the next big thing,” engage
- Boomers to Gen Z, and much more!
This is your blueprint for living by your personal values, achieving career success, and changing the world.
In this Book
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Weconomy—Foreword
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Introduction—Welcome to the Weconomy
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Growing up Branson
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Breakfast and a Wake-up Call
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From the Slaughterhouse to Social Enterprise
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Introduction—Purpose at Work—Why Business Should Get Involved
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Purpose 101
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Inspire Brand Fanatics
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Build New Products
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Reinventing Your Work Life
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Differentiate Products
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Sweat the Big and Small Stuff
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Unlock New Customers
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The New World of Impact Investing
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Open New Markets
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People are Your Purpose
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Introduction—If You Build It, They May Not Come—How to Get Purpose Right
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Be a Purpose-Led “Learning Organization”
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Weconomy Impact Engineering, Step One—Find Your Cause
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Weconomy Impact Engineering, Step Two—Build a 360 Action Plan
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Weconomy Impact Engineering, Step Three—Engage Your Networks
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It's Time to Get Your Pitch on…
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Change without Cash
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Your Weconomy Assignment—Build a 100-Year Purpose Plan
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Conclusion—The Weconomy Needs You
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Epilogue
