Web Analytics For Dummies
- 6h 20m
- Jennifer LeClaire, Pedro Sostre
- John Wiley & Sons (US)
- 2007
Covers free and fee-based analytics tools
Don't miss another profitable opportunity — find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
Discover how to:
- Understand Web analytics lingo
- Find out what visitors do at your site
- Measure metrics that matter most
- Spot where your traffic comes from
- Reduce shopping cart abandonment
About the Authors
An accomplished affiliate marketer with several successful Internet properties relying heavily on Web analytics to stay on top of the charts, Pedro Sostre III is a New Media entrepreneur who understands how to blend art and business to reap financial rewards.
Pedro fell in love with the World Wide Web, its opportunities, and its challenges in 1999. Since then he's done everything from freelance design and marketing consulting to multimedia design for a major dot-com to launching his own Web development and consulting firm, Sostre & Associates. In the course of his career, he's managed Web projects for companies like CBS Sportsline, BMW Motorcycles, Reebok, and Motorola, among others. Web analytics were an important factor in all of those projects.
Recognized as an Internet business and marketing guru, Pedro is a columnist for Revenue magazine and is regularly quoted in media outlets, including Microsoft.com, Web Host Industry Review, and Internet advertising hot spot Adotas. Pedro's coveted knowledge has also landed him invitations to judge design awards at Content Week. The Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit.
Jennifer LeClaire has been chronicling e-commerce since its humble beginnings. She has witnessed the rise, fall, and resurrection of Dot-com Land. Jennifer's tech news credits include NewsFactor, E-Commerce Times, Information Week and Inc.com, among others. In fact, tens of millions of readers rely on Jennifer for straight-up business and technology news and insightful special reports each year.
Jennifer is also a veteran business news journalist, with credits including the Associated Press, The New York Times, and CBS and ABC News. Jennifer is a weekly guest technology analyst on CBS Radio's KMOX, where she shares the real news behind technology headlines with millions of listeners nationwide.
Jennifer is a member of the American Society of Authors and Journalists and the Public Relations Society of America.
In this Book
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Understanding Web Analytics
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Steering Clear of Common Terminology Confusion
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Getting your Hands Dirty with Web Data
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Web Analytics Tools you Can Use
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Investing in Web Analytics Tools
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Discovering Niche Solutions
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Taking Out the Trash
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Reviewing Site Referrers
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Getting to Know your Visitors
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Identifying your Most Important Pages
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Key Performance Indicators Insights
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Sifting through Search Data
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Increasing Web Site Visibility
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Revisiting your Online Advertising Strategy
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Chronicling your Web Analytics History
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Fine-Tuning your Web Site
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Ten Web Analytics Myths, Mistakes, and Pitfalls
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Ten Reasons Why Web Analytics Will Revolutionize E-Business
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Ten Web Analytics Best Practices
