Visual Social Marketing for Dummies
- 4h 36m
- Krista Neher
- John Wiley & Sons (US)
- 2013
How to implement a best-in-class visual marketing plan
It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there.
The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries.
- Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan
- Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare
- Explores visual tools, including infographics, presentations, and video
- Explains how to track and measure the effectiveness of your visual marketing efforts
Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
About the Author
Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, and an international speaker. She spent over five years working at Procter & Gamble on some of the biggest brand launches and is now a leading consultant, speaker, and educator on social media marketing.
In this Book
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Introduction
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Marketing in the Age of Visual Content
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Generating Website Traffic from Visual Social Marketing
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Developing a Visual Social Marketing Plan
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Acquiring and Organizing Visual Assets
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Tools, Tips, and Tricks for Creating Visual Assets
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Driving Engagement on Facebook with Images
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Generating Interest with Visual Content on Twitter
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Improving Your Blog with Visual Content
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Drawing Attention to LinkedIn with Images
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Growing Your Business with Pinterest
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Instagramming Your Way to Success in Visual Marketing
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Sharing Presentations on SlideShare
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Using Infographics to Share Your Story
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The Big Picture—Marketing with Videos
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Video Marketing on YouTube
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Creating and Sharing Videos via Vine
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Ten Types of Images to Create
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Ten Types of Videos to Create
