Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on VALUE, Not Price, Third Edition
- 4h 14m
- Tom Reilly
- McGraw-Hill
- 2010
Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend.
Now, Tom Reilly has updated his sales classic to address a marketplace where slashing deals has become the standard response to buyers’ addictions to bargain-basement prices. Used to great success for more than two decades and through every type of economy, Reilly’s pioneering value-added sales method operates according to two simple rules: Add value, not cost; sell value, not price. It’s the only way to protect your profit margins with today’s customers.
Value-Added Selling provides the strategies and tactics you need to not only close more sales but to improve repeat business by understanding buyers’ needs from their perspective— and defining “value” accordingly. Reilly then helps you:
- Build a master plan that clearly directs your selling efforts
- Create sales tools that help you communicate your value
- Develop and execute effective value-added sales calls
- Connect with and sell to decision makers at the highest levels
- Increase customer retention by continuously creating new value
There’s nothing stopping you from joining the armies of salespeople who choose to compete on price. You can always lower your price and land a few sales. But at what cost? If you want to sell more products or services, more profitably, to more people, you must resist this temptation and begin focusing on value.
Use Value-Added Selling to consistently deliver meaningful value to your customers, compete at a higher level than your competition, and protect your profits in any kind of economy.
About the Author
Tom Reilly is globally recognized for his pioneering work in value-added selling. He is president and founder of Tom Reilly Training, with such clients as Apple, AT&T, Exxon, Volvo, IBM, Johns-Manville, Schlumberger, Enterprise Rent-A-Car, Medtronic, Harley-Davidson, and others. He is a Certified Speaking Professional, the highest designation earned by the National Speakers Association. His most recent book is Crush Price Objections.
In this Book
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The Value-Added Organization
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Value-Added Selling Philosophy
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The Critical Buying Path
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The Value-Added Sales Process
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Customer Messaging
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High-Value Target Account Selection
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Target Penetration
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Customer-izing
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Positioning
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Differentiating
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Presenting
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Supporting
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Relationship Building
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Tinkering
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Value Reinforcement
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Leveraging
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Canvassing
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Getting Appointments
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Pre-Call Planning
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The Opening Stage
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The Needs-Analysis Stage
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The Presentation Stage
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The Commitment Stage (Closing)
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Handling Objections
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Post-Call Activities
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High-Level Value-Added Selling
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Selling Value in Tough Times and Tough Markets
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Red Zone/Green Zone
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Final Thoughts
