Using Scenarios: Scenario Planning for Improving Organizations - Audio
- 2h 39m
- Thomas J. Chermack
- Berrett-Koehler Publishers
- 2021
To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making—from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities.
Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.
In this Book
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What Do You Do with Scenarios?
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Problems with the Practice of Strategic Planning and Scenario Planning
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Methods for Building Scenarios
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Seven Approaches to Using Scenarios
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Connecting Scenarios to Their Original Purposes
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Generating Strategies
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Windtunneling Strategies with Scenarios
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Testing Decisions and Options with Scenarios
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Assessing the Financial Benefits of Scenarios
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Modeling Financials with Scenarios
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Developing Scenario Signals and Critical Uncertainty Dashboards
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Making Scenarios a Part of Organizational Culture
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Advancing Scenario and Strategic Planning
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Conclusion
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Afterword
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References
