Using AI in Marketing: An Introduction

  • 1h 58m
  • Greg Kihlström
  • Mercury Learning
  • 2024

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.

FEATURES:

  • Covers AI-based platforms for text, image, and video generation, revolutionizing content creation
  • Shows how AI can enhance customer interactions through personalized content and conversational AI
  • Explores AI-automated workflows, improved reporting, and streamlined marketing processes
  • Features AI analytics to optimize audience segmentation, predictive analytics, and marketing strategies
  • Addresses the ethical implications of AI in marketing, ensuring responsible and transparent use

About the Author

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.

In this Book

  • Foreword
  • Introduction
  • A Brief History of AI
  • Understanding AI and Marketing
  • The Current Use of AI in Marketing
  • Generative AI
  • Personalized Customer Experience
  • Team and Workflow Augmentation
  • Data Analysis, Measurement, and Optimization
  • Improving Prompt Writing
  • Generative AI Cases and Examples
  • The AI Adoption Mindset
  • How AI Changes Your Marketing Approach
  • When and Where to Invest in AI
  • Challenges of AI
  • Epilogue
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