UnLeadership: Make Building Relationships Your Business

  • 3h 55m
  • Alison Stratten, Scott Stratten
  • John Wiley & Sons (US)
  • 2024

You don't know what it's like to work for you.

Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!

In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their signature combination of business snark and timeless advice, drawing on dozens of interviews with finance, entertainment, tourism, and hospitality leaders to show you how to ditch the spreadsheets and remember how to be awesome! The book is full of case studies perfect for brand-new business leaders, solopreneurs, as well as people who run bigger teams.

You'll also find:

  • Interviews with recognized business leaders loaded with invaluable wisdom and unguarded, human moments
  • A fun and authentic reading experience direct from the people who run UnMarketing.com, a world-leading viral marketing company
  • Unfiltered and engaging commentary on what actually makes your followers, employees, and team members tick, and what they look for in a kick-ass leader

There are plenty of books out there trying to reduce leadership to boring stats and sterile profiles. This ain't one of 'em. This is a book for leaders looking to make real and honest connections with their people so they can build an agile team that gets results. A book by humans, for humans. Grab a copy today!

About the Author

SCOTT and ALISON STRATTEN—the bestselling authors of UnMarketing, UnSelling, and UnBranding—are back! Together, they have brought their better business practices to thousands of people worldwide. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Remax, Microsoft and many others have been brave enough to want their advice. Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott’s presentations not only get people laughing and thinking, but also doing. Alison does most of the writing at UnMarketing (with over a quarter of a million words between their seven books), so when you find spelling or grammar mistakes, she’s the one you need to give your feedback to. UnLeadership is their seventh book together, which represents their thoughts on the changing world of business through their experiences of entrepreneurship, two and a half degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite).

In this Book

  • Leadership in the Age of Disruption
  • What is UnLeadership?
  • Leadership is a Creative Profession
  • UnLeadership Begins with Awareness
  • What is the Archetype of a Leader?
  • Heroic Leadership
  • Full Thought Leadership
  • Leadership has Your Back
  • Game-Changing Leadership
  • Leadership Closes the Gap
  • Leadership is a Group Project
  • Leadership is a Mindset-Based on Practice
  • The Leadership Gap
  • UnLeadership, Trust, and Community
  • Rising Leadership
  • Leading for Impact
  • An Ear for Leadership
  • Leading with Our Best Friends
  • Leadership When Push Comes to Shove
  • A Note on Hiring
  • Leading by Example
  • Unorthodox Leadership
  • Leading with Content
  • A Note on Mentorship
  • Leadership is More Than a Label
  • Leadership That Outshines
  • Planting Leadership Seeds
  • Serious Leadership
  • Leadership is a Compass, Not a Map
  • A Note: A Workplace is Not a Family
  • UnLeadership is Driven by Values
  • Leadership Momentum
  • Be the Change Leadership
  • Leadership Practice
  • Leading in Beauty
  • Leadership Hospitality
  • UnLeadership Pathways
  • A Note: Work-Life Balance
  • Leadership and Influence
  • A Leadership Franchise
  • Gold Record Leadership
  • Leadership, a Founder's Story
  • Leadership Resilience
  • The Ingredients of Leadership
  • Leadership and Communication
  • Leadership is Telling the Right Story
  • Mostly Money Leadership
  • Leadership and Education
  • Gaming Leadership
  • A Note about Burnout
  • Leadership's Greatest Challenge
  • UnLeadership and Transformations
  • Change Enthusiasm®
  • Transformative Leadership
  • Leadership is the Killer App
  • Executive Leadership
  • Leading Through Innovation
  • Thought UnLeadership
  • Leaders Intervene
  • Demystifying Leadership and Innovation
  • UnLeadership is Flexible
  • Leadership and Human Resources
  • Leadership Sucks, and How to Fix It
  • Democratizing Leadership
  • UnLeadership and Crisis
  • Crisis Leadership
  • A Note on Curiosity
  • Principled Leadership
  • Leadership Goes Big and Goes Home
  • What We UnLearned
  • A Final Note
  • References
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