Type Rules: The Designer's Guide to Professional Typography, 3rd Edition
- 3h 36m
- llene Strizver
- John Wiley & Sons (US)
- 2010
From principle to practice, get it all in the revised edition of the comprehensive introduction to typography.
Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign and QuarkXPress -- with new coverage of their latest versions.
This edition includes:
- New information on OpenType, font management utilities, font web sites, and interactive typography.
- An expanded history of type and an updated glossary of key terms.
- Exercises throughout to help reinforce the concepts presented in the book.
- A wealth of tried-and-true as well as recently developed type tips.
- More in-depth type issues, including scaling logos.
About the Author
Ilene Strizver is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she's been creative and production director of Upper & lower case (U&lc) Magazine and director of typeface development at Inter-national Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with respected type designers such as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw. Ilene writes the popular column, "fy(t)i: For Your Typographic Information" for fonts.com, as well as "TypeTalk" for creativepro.com. She conducts her widely acclaimed Gourmet Typography workshops internationally.
In this Book
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A Brief History of Type
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From Metal to Mac: Understanding Font Technology
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What Makes a Typeface Look the Way It Does?
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Selecting the Right Type for the Job
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Formatting Your Type
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Techniques for Emphasis
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Fine-Tuning and Tweaking Your Type
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Finessing Your Type
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Typographic Typos (and How to Avoid Them)
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Fractions, Signs, Symbols, and Dingbats
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Nonprint Typography
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Designing Your Own Typeface
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