Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time
- 3h 34m
- Dave Taylor, Joel Comm
- John Wiley & Sons (US)
- 2015
Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important!
Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.
- Understand how Twitter differs from other social media platforms
- Build a savvy Twitter strategy as part of a broader social media plan
- Create viral content that effortlessly spreads your message and gains you huge numbers of followers
- Learn which metrics matter, and how to measure and track them
Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
About the Authors
JOEL COMM is the New York Times bestselling author of The AdSense Code and nine other books. As a leading New Media Marketing Strategist and keynote peaker, Joel has consulted, partnered with, or trained companies including Microsoft, IBM, Starz Entertainment, Hubspot and others. A serial entrepreneur on the web since 1995, Joel has sold a site to Yahoo!, created a #1 bestselling iPhone application, and produced the world's first competitive Internet reality show.
Dave Taylor has been helping invent the Internet for over thirty years, has launched four Internet startups, written 22 books, and is an award-winning speaker and event host. He has a degree in Computer Science, an MBA and a Masters in Education, during which time he created the award-winning Purdue Online Writing Lab. You can find Dave writing about tech and business at AskDaveTaylor.com, sharing his parenting adventure at GoFatherhood.com and on every major social network when he's not busy with his real job of single dad.
In this Book
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Twitter Power 3.0—How to Dominate Your Market ONE TWEET AT A TIME
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Foreword
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Introduction
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An Introduction to the Social Media Landscape
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Why Is Twitter So Powerful?
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Getting Started the Right Way on Twitter
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Twitter Setup and Design
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Building a Following on Twitter
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The Art of the Tweet
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The Magic of Connecting with Customers on Twitter
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Leveraging Twitter for Team Communication
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Using Twitter to Help Build Your Brand
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Leveraging Twitter to Drive Follower Behavior
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How to Make Money on Twitter
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Beyond Twitter.com—Third-Party Tools You Will Want to Know About
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Directory of Recommended Twitter Members to Follow
