Turning Good Ideas Into Great Businesses
- 3h 27m
- Francis Tay
- Marshall Cavendish
- 2015
The essence of this book is about turning a good business idea into a great business. The former does not always lead to the latter.
Turning Good Ideas Into Great Businesses is the amalgamation of more than two decades of the author’s business experiences, gleaned from starting companies as well as working with companies of various sizes, as an investor and mentor.
Whether you are thinking about starting a business, taking the first steps, already running your own business, managing a company, or simply interested in investing in a business, this comprehensive guide provides you with a structured way to study a business from a fresh perspective.
The SPARK model is presented, simple and cutting through the clutter to present what really matters in today’s businesses. Each letter of SPARK represents an important milestone in the journey that takes a good idea and turns it into a great business.
About the Author
Francis Tay has been working with small and large companies, from start-ups to MNCs, for more than two decades. He has facilitated the expansion strategies of companies spanning across different global markets where he had been based.
Through his active participation in start-ups and businesses that he has personally invested in, Francis has a wealth of understanding on how business owners think, strategize and execute their businesses. He has also brought these extensive experiences into the classroom, lecturing at post-graduate level in a leading university in Singapore.
In this Book
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Starting Right!: It Starts by Knowing What You Want
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All about Needs: Understanding the Customer
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Getting Unstuck!: Identifying Opportunities Amidst the Chaos
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The Addressable Market: Visualising your Market
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Critical Success Factors: It’s All about Advantages
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Developing a Bankable Business Model: The Consistent Creators of Value
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Navigating the Minefield: Identifying and Understanding Risks
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Managing Business Risks: It Starts with Acknowledgement
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Sensing the Market: Keep the Eye on the Ball
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Value Creation: It’s All about the Profits
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The Financial Model: How Valuable is your Business?
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Valuing that Business: It’s All about Cash Flow
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Red Flags: The Importance of Granularity
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Pitching Your Business: Show Me the Money!
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Funding and Financing: Weighing your Options
