Trust, Organizations and the Digital Economy: Theory and Practice

  • 6h 7m
  • Joanna Paliszkiewicz, Kuanchin Chen
  • Taylor and Francis
  • 2022

Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means.

Trust in today’s digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild.

Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.

About the Author

Joanna Paliszkiewicz is a Professor and Director of the Management Institute at Warsaw University of Life Sciences, Poland.

Kuanchin Chen is a John W. Snyder Faculty Fellow, Professor of Computer Information Systems, and Co-director of the Center for Business Analytics at Western Michigan University, USA.

In this Book

  • Foreword
  • Foreword
  • The Meaning and Interdisciplinary Nature of Trust in the Digital Economy – Future Directions
  • The Dimensions of Trust in the Digital Era
  • Influence of Political Strategies on Culture of Social Trust
  • The Role of Trust in Business
  • Establishing Trust in Artificial Intelligence in Education
  • Virtual Organizations and Trust
  • CSR Communication Strategies in Trust-building and Customer Engagement
  • Trust and the Digital Economy: A Framework for Analysis
  • Trust in Machine-Learning Systems
  • Trust and Modern Internet Technology Solutions in the Banking Sector
  • Trust as a Factor Influencing the Willingness to Pay Taxes
  • The Crucial Role of Trust in Adapting Logistics to the New Conditions
  • Mutual Trust in the City Strategy Implementation
  • The Role of Trust in Modern Food Production Through Blockchain and Related Technologies
  • The Role of Digital Technologies in Building Trust in Agriculture
  • Influence of Trust Level on Insurance Decisions of Farmers
  • Building Trust and Managing Brand Relationships with Stakeholders
  • Building Trust for Start-Ups’ Development
  • Trust Building Strategy Among Food Listed Companies in the Digital Economy Era
  • Building Brand Trust in Managing Relations Between the Company and the Representatives of Generation Z
  • Trust as an Element of Building Brand Relations with Environmental Groups
SHOW MORE
FREE ACCESS

YOU MIGHT ALSO LIKE

Book Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
Book Digital Strategy Framework: A Practical Guide for Business Incumbents
Book Trust, Digital Business and Technology: Issues and Challenges