Transform Tomorrow: Awakening the Super Saver In Pursuit of Retirement Readiness

Transform Tomorrow investigates why so many Americans are at risk of out-living their savings. Author Stig Nybo draws inspiration from successful behavior change campaigns to identify the drivers of change—context and beliefs—and how they can be successfully employed to boost retirement savings rates. While the retirement savings industry increasingly embraces the contextual drivers of behavior, very little is being done to shape our beliefs to start saving smarter and sooner. Nybo suggests a retirement readiness campaign to inspire and enlist the support of individuals, employers, industry, government, and the media.

• Explains how society can transition from treating 401(k) as a voluntary benefit to the basis upon which each individual who wants to or needs to can retire comfortably.
• Details a national, coordinated retirement readiness campaign, along the lines of successful Public Service Advertisements—like "The Crying Indian" and Rosie the Riveter—that will help change behavior and re-shape the culture of our nation
• Makes a call to action for such a campaign

Retirement in America is endangered, but Transform Tomorrow shows a path back from the brink.

About the Authors

Stig Nybo believes that every American worker should be able to retire with confidence. Named by 401kWire.com as one of the top 20 most influential individuals in the retirement industry, Stig has authored articles in retirement industry trade publications and the national press. As a frequent contributor to industry thought leadership, he also offers commentary as an industry expert, speaker, and panelist at major financial services conferences and events and is often quoted in the national press in publications from PLANSPONSOR magazine to the Wall Street Journal.

Stig currently serves as President of Pension Sales and Distribution for Transamerica Retirement Solutions, a leading U.S. retirement plan provider. He has a passion for the retirement plan industry and has committed more than 20 years to promoting best practices for qualified retirement plans. He serves on the board of the Trans-america Center for Retirement Studies, a nonprofit corporation and private operating foundation that studies retirement trends and issues facing the American workforce. His leadership has resulted in innovation that retirement plan sponsors and their financial advisors use to help plan participants save and invest wisely for their retirement.

Liz Alexander’s gift and passion is helping individuals and organizations transition from experts to thought leaders. She is an author, business book strategist, and consulting co-author who has for the past 25 years worked on both sides of the Atlantic. Liz also collaborates with aspiring business authors and thought leaders in India.

She has written 11 nonfiction books and co-authored three others. In addition to consulting and speaking around the world, Liz developed and teaches the Strategic Communication Certificate Program for the Professional Development Center at The University of Texas at Austin, where she earned her PhD in Educational Psychology.