Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick
- 3h 16m
- Anthonie Wurth, Kees Wurth
- John Wiley & Sons (US)
- 2018
A proven framework to fill the gap between "knowing" and "doing"
Training Reinforcement offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billion on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies. Written by a former Olympic athlete and corporate training guru, this methodology works with human behavior rather than against it; you'll learn where traditional training methods fail, and how to fill those gaps with proven techniques that help training "stick."
There's a difference between "telling" and "teaching," and that difference is reinforcement. Learned skills and behaviors cannot be truly effective until they are engrained, and they can only become engrained through use, encouragement, and measureable progress. This book provides a robust reinforcement framework that adds long-term value to any training program.
- Close the 5 Reinforcement Gaps and master the 3 Phases for results
- Create friction and direction while providing the perfect Push-Pull
- Follow the Reinforcement Flow to maintain consistency and effectiveness
- Create measureable behavior change by placing the participant central to the process
Reinforcing training means more than simple repetition and reminders, and effective reinforcement requires a careful balance of independence and oversight. Training Reinforcement provides a ready-made blueprint with proven results, giving trainers and managers an invaluable resource for leading behavioral change.
About the Authors
ANTHONIE WURTH is Dutch and the founder of Mindmarker, the world leader in training reinforcement. He won the European Judo championship in 1991 and competed in the 1992 Olympics in Barcelona. Since 1993 he has become active and well known in the learning industry. He is the author of Locked in Shanghai.
KEES WURTH is CEO of Mindmarker. A former national Judo champion in the Netherlands, he immigrated to the United States in 1993 and has since become an entrepreneur who has successfully started and sold numerous companies.
In this Book
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Introduction
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We Did it!
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Eyeing Gold
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What is Reinforcement?
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Behavior Change is Critical
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Influencing Behavior Change
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An Overview of the 7 Principles of Reinforcement
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Principle 1—Master the 3 Phases for Results
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Principle 2—Close the 5 Reinforcement Gaps
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Principle 3—Create Measurable Behavior Change
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Recap of Building the Foundation
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Principle 4—Provide the Perfect Push and Pull
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Principle 5—Create Friction and Direction
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Principle 6—Follow the Reinforcement Flow
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Recap of Engagement
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Principle 7—Place the Learner in the Center
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Finding Balance with the Reinforcement Lever
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Crafting Reinforcement Messages
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Reinforcement for Different Training Types
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Introducing Your Reinforcement Program
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Sore Made
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Resources
