Today's Business Communication: A How-To Guide for the Modern Professional
- 1h 54m
- Jason L. Snyder, Robert Forbus
- Business Expert Press
- 2014
This handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Today's Business Communication: A How-To Guide For The Modern Professional, is the how-to guide that leads readers through the most frequently encountered business communications situations. Two business partners who are also business school professors share their combined thirty years of marketing and communication experience with readers in this accessible, entertaining, and informative guide. The authors enhance the readers' experience through anecdotes from clients and students.
In this Book
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Today’s Business Communication—A How-to Guide for the Modern Professional
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Foreword
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Why Must I Read This Book and Follow Your Advice (or Else)?
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Why Must I Remember That Nothing on the Internet Ever Goes Away Completely?
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Why Must I Put My Audience First?
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Why Must I Remember That Communication Is About Relationships?
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Why Must I Master Report Writing?
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Why Must I Remember the Four “F” Words?
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Why Must I Give a Memorable Presentation?
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Why Must I Know How to Influence and Persuade Others?
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Notes
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References
