Think Bigger: How to Innovate

  • 4h 3m
  • Sheena Iyengar
  • De Gruyter Inc
  • 2023

In Think Bigger, Sheena S. Iyengar—an acclaimed author and expert in the science of choice—provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.

About the Author

Sheena S. Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.

In this Book

  • What is Think Bigger?
  • The Creative Brain
  • Step 1: Choose the Problem
  • Step 2: Break Down the Problem
  • Step 3: Compare Wants
  • Step 4: Search in and Out of the Box
  • Step 5: Choice Map
  • Step 6: The Third Eye
  • Bibliography

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