The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

  • 5h 11m
  • Derral Eves
  • John Wiley & Sons (US)
  • 2021

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Full of actionable advice and concrete strategies, this book teaches readers how to:

  • Launch a channel
  • Create life-changing content
  • Drive rapid view and subscriber growth
  • Build a brand and increase engagement
  • Improve searchability
  • Monetize content and audience

Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

In this Book

  • Try, Fail, Analyze, Adjust: A YouTube History Lesson
  • The YouTube Ecosystem
  • The YouTube AI: A Deep Learning Machine
  • The Algorithm Breakdown
  • Why Most YouTube Channels Fail to Succeed
  • Make Money Partnering with YouTube
  • Use Your Influence to Generate Big Money
  • The Real Power of Your Influence: Making a Difference
  • How Businesses Extend their Reach and Drive Revenue
  • The Data-Driven, Human-Centered Formula
  • Identify Your Audience
  • Recon and Research
  • Content is King
  • Feedback is Queen
  • Title and Thumbnail: Success Starts with a Click
  • Engaging Viewers' Attention So They Watch More
  • Creating a YouTube Content Strategy
  • Building a Community around Your Content
  • Optimizing, Launching, and Promoting Your Video
  • Tweaking Your Content
  • Try, Fail, Analyze, Adjust: Your YouTube Success
SHOW MORE
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