The Writing Skills Pocketbook

How do you ensure that what you write gets read, understood and acted upon? The Writing Skills Pocketbook describes a 3-phase approach to planning, preparing and polishing written communications for the modern business world. Central to the planning phase is a clear understanding of why you are writing and who you are writing for. The book guides you through the planning process and shows you how to test your approach. The second phase, preparation, demonstrates how to write clear, concise and compelling texts using the authors' eight golden rules. There is advice too on how to present and illustrate your written material to best effect, including the most commonly asked questions on punctuation. Don't be too hasty to send your letter, email or report. Take time to check it thoroughly using the book's '11-point critiquing checklist' and 'top tips for proof-reading'. This is the final, polishing phase. The Writing Skills Pocketbook is your essential guide to writing confidently, swiftly and with greater impact.

About the Authors

Stella is a passionate advocate for enhanced communication skills. With 16 years experience in the IT industry and 12 years in L&D, her company, Stellar Learning, transforms training particularly if it's tough, technical or tortuous. She founded The Brain Friendly Learning Group, speaks regularly at conferences, has co-published six e-books and is a regular writer for training publications as well as having her own blog. She consults internationally on communication skills for SME and blue chip clients. She loves helping people with writing to make life easier for both writers and readers.

Beth believes in 'giving the best to and getting the best from people'. From research chemist to founder of Hyproformance Ltd, she views effective writing as a cornerstone to business success. Through 25 years as a management development consultant to organisations in the private and public sectors, Beth has distilled out key principles for communicating clearly in writing. Her goal is always to get the desired response from the reader, whilst making the task of writing easier and faster. She shares these concepts through workshops, coaching and her blog.