The Wisdom of Oz: The Road to Motivation, Courage and Talent
- 2h 45m
- Ruben Turienzo
- LID Publishing Ltd
- 2011
The Wisdom of Oz is a business book like no other. At a time when the words ‘wisdom’ and ‘business’ rarely inhabit the same sentence, Rubén Turienzo has written a business fable that excites and entertains the reader as much as it provides guidance with issues of personal effectiveness and success. Drawing on a classic, timeless story, Rubén Turienzo shows how to get people engaged and focused, how to inspire trust and create a winning team, how to be self-confident, and how to develop as a successful leader. Based on The Wizard of Oz, the story and characters are familiar and more relevant today than ever.
Sadly, the business world is often depicted as being cold, selfish, fixated on finance and utterly soulless. In the early years of the twenty-first century the reputation of business in general, and business leaders in particular, has never been lower. This portrayal, however, is only a small, distorted fraction of reality, and Rubén Turienzo shows us the other, larger part. Business is a noble enterprise and leadership is a courageous, exciting and fulfilling activity. The road to leadership and personal success may at times be tough, but it is always worthwhile and ultimately rewarding.
And if you don’t believe me, just ask Dorothy. Dorothy’s life-changing adventure begins when she joins the Oz Company, New York’s largest and best-known advertising agency. There she learns the power of teamwork, the role of communication, the need for drive and determination, and she discovers the values and vital skills that will help bring her success.
Dorothy’s journey to motivation and courage is one that will be instantly recognizable to many people around the world. Along the way, she encounters Miss Toto, Frank Wizard, Mrs East and Heidi North and other characters who either help or hinder her. With the characters and morals of The Wizard of Oz combined with the glamour and seduction of The Devil Wears Prada, Rubén Turienzo shows us that the challenges Dorothy faces are the ones we all face in our careers. These include: dealing with fear and uncertainty and finding inner strength, motivating and inspiring the people around us, doing the right thing, making the best decisions, overcoming challenges and making progress. Personal growth is the destination and this elegantly-written fable provides important lessons on how to take control of your life and career and move forward.
The Wisdom of Oz, which brings a well-known story to a modern office setting, is a fable written for anyone who is looking for insight and guidance on how to advance their career. Stories that excite and entertain provide a great way for us to learn. They help us understand and reflect on our situation, challenges and priorities.
Perhaps that’s the greatest lesson from The Wisdom of Oz: find learning and opportunity in unexpected places, view life and career as two parts of the same whole, and remember, above all, it’s about you and the journey as much as the destination.
About the Author
Ruben Turienzo is a leading business coach and cofounded 141 Coaching. He also teaches creativity, leadership, and personal branding at the Jaime Vera Foundation and Formaselect in Spain.
In this Book
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The Wisdom of Oz—The Road to Motivation, Courage and Talent
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Foreword
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Dorothy
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The Tornado
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The Welcoming Committee
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The Meeting with Boq
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Dorothy Helps Oscar Crow
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The Road to Travel
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Rescuing Tim Mann
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Lionel Kövard
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The Road to Excellence
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A Little Magic
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Choosing the Road to Oz
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The Guardian of the Gates
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Monk Attacks
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Dorothy’s Magic Arts
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Confronting W. West
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The Invisible Magician
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The Balloon Journey
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Home Again
