The Unstoppables: Tapping Your Entrepreneurial Power
- 3h 44m
- Bill Schley
- John Wiley & Sons (US)
- 2013
The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization.
- Explains why what's stopping you is more important than what's starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates vision
- Bill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team Six
- Graham Weston is the internationally renowned co-founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company
Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.
About the Authors
BILL SCHLEY is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. The UnStoppables is his fourth book.
GRAHAM WESTON started his first business in 7th grade, selling organic pork with ads that read: "Go Hog Wild!" Today, he is the internationally renowned cofounder and chairman of Rackspace, the world's number-one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwide—including over 60 percent of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80/20 Foundation. He is also the cofounder of Geekdom, Texas's largest collaborative workspace that brings innovators, developers, and entrepreneurs together to build ideas and start-ups.
In this Book
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The Unstoppables—Tapping Your Entrepreneurial Power
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Foreword
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The Unstoppables in Seven Sentences
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Introduction
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Who Is an Entrepreneur and What Do They Do, Really ?
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Accelerated Proficiency
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Emotional Mechanics—What Only Neuroscientists, Your Friends in the SEALs, and the Israeli Army Will Tell You
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How to Master Emotional Mechanics Like the Experts
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School of Everything You Need to Know (in an Hour)
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The Big Picture in an Hour—Ideas, People, and Execution
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The Big Picture (Continued)—People and Execution
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The UnStoppable Six—How to Run a Billion-Dollar Business or a Start-Up the Rackspace Way (in about an Hour)
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Everything You Need to Know about Your Unique Difference (in about an Hour)
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Everything You Need to Know about True Teams (in about an Hour)
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Everything You Need to Know about Succeeding with Customers (in about an Hour)
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Everything You Need to Know about Making Yourself Famous (in about an Hour)
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Everything You Need to Know about Creating Revenue, a.k.a. Selling (in about an Hour)
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Everything You Need to Know about Perfecting Your First Product (in about an Hour)
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Entrepreneur Country and the E-Companies
