The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
- 2h 52m
- John Jantsch
- HarperCollins Leadership
- 2021
A STEP-BY-STEP SYSTEM FOR CREATING CUSTOMERS AND CLIENTS FOR LIFE.
It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
Introducing the Customer Success Track
The Ultimate Marketing Engine introduces an innovative new approach to marketing strategy that will transform how readers view their business, their marketing and perhaps, even how they view every customer.
Readers will learn:
- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell – and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
This book will help readers take control of their marketing while creating ridiculously consistent business growth.
About the Author
John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.
In this Book
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Prologue—Some Meaningful Way
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Tune the Engine—Step 0
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Where Your Best Customers Want to Go—Step 1
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The Marketing Hourglass Workshop
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Your Customer Success Track
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The Customer as Member Mindset
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The Real Problem You Solve—Step 2
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Narrow Your Focus—Step 3
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The Narrative Is the Story—Step 4
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Attract Ideal Customers
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Scale “with” Your Customers—Step 5
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Epilogue—The Problem Your Business Solves for You
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