The Success Case Method: Find Out Quickly What's Working and What's Not
- 3h 4m
- Robert O. Brinkerhoff
- Berrett-Koehler Publishers
- 2003
Each year, organizations spend millions of dollars trying out new innovations and improvements—and millions will be wasted if they can’t quickly find out what’s working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.
By seeking out the best stories of how real individuals have actually used innovations, The Success Case Method helps you answer virtually any organizational question, such as: Why is a new product launch faltering? Why are some managers losing staff, while others retain theirs? Is a pilot program ready to launch company-wide? Is a new training program accomplishing its goals? The method has been proven effective in organizations ranging from Ford Motor Company to Gap International, Compaq, American Express, and the World Bank.
About the Author
Robert O. Brinkerhoff, Ed.D., is a professor at Western Michigan University and an internationally recognized expert in evaluation and training effectiveness. He has been a consultant to dozens of major training companies and organizations in the United States, South Africa, Russia, Europe, Australia, New Zealand, Singapore, and Saudi Arabia.
In this Book
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The Success Case Method—Find Out Quickly What’s Working and What’s Not
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What is the Success Case Method and How Does it Work?
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The Success Case Method: Step by Step
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Focusing and Planning a Success Case Study
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Envisioning Success: Creating an Impact Model
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Using a Survey to Search for Best and Worst Cases
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Interviewing and Documenting Success Cases
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Communicating Credible and Compelling Results that Tell the Story
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Putting the Success Case Method to Work: Strategic Applications
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References
