The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark
- 2h 41m
- Alex Brueckmann
- Business Expert Press
- 2024
“Strategy is critical to the success of any business, yet creating a plan, rallying your team behind it, and executing it can feel confusing and overwhelming. Alex’s latest book takes the guesswork out of developing a winning strategy in this powerful guide. Full of practical advice and relevant research, The Strategy Legacy will leave you equipped and ready to start making a real difference for yourself, your team, and your business today!” –MARSHALL GOLDSMITH, New York Times #1 Bestselling Author
A ground-breaking book at the intersection of strategy and leadership!
This insightful guide provides a proven process for strategy design combined with The Nine Elements of Organizational Identity framework to align action for success. Whether you’re a seasoned executive or a budding entrepreneur, this book is packed with valuable resources, practical illustrations, and humorous cartoons.
The Strategy Legacy is a must-read to future-proof your organization and become a strategic leader.
About the Author
Alex Brueckmann is the founder and CEO of Brueckmann Executive Consulting based in Vancouver, Canada. As a strategy facilitator, speaker, and author, he helps businesses reach unmatched levels of alignment, performance, and results. Alex has impacted thousands of business leaders worldwide, ranging from start-ups to Fortune 50 companies.
Join Alex’s LinkedIn community, enjoy his newsletter Building Bridges, and benefit from strategy online courses on brueckmann.ca.
For speaking and consulting inquiries, please use the contact form on the website or email Alex’s team at alex@brueckmann.ca.
In this Book
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Introduction—Why I Wrote This—and Whom It Is For
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Chapter 1: Making New Friends—The Nine Elements of Organizational Identity
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Chapter 2: No One Cares About Purpose—Creating Impact and a Living Legacy
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Chapter 3: What’s for Breakfast—Strategy and Culture
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Chapter 4: Strategic Mind-Setting—Collaboration, Commitment, and Consciousness
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Chapter 5: Rolling Up the Sleeves—Mission, Impact, and Principles
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Chapter 6: The Chocolate Buttercream—Identity’s Strategic Centerpiece
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Chapter 7: Sorry Coach—Individual Targets Make the Difference
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Chapter 8: Don’t Call Them Soft—Critical Capabilities That Are Hard to Master
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Chapter 9: Form Follows Function—Avoiding the Symphony of Destruction
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Epilogue
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Notes
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References
