The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

The world needs more storytellers.

Storytelling is an inherently innovative activity.

When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.

For individuals, crafting stories is the primary way we can make sense of the world and our place in it.

The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:

• Tap into your and your organization's unique sources of wonder, wisdom, and delight
• Boost individual and collective creativity
• Understand the storytelling strategies behind some of the world’s most powerful brands
• Unlock the secrets of the great strategic storytellers of the past
• Build a place where your stories can live online
• Distribute stories so they have staying power and reach in the digital age
• Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
• Understand how unshakable reputations are built out of stories that accumulate over time

Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

About the Author

Alexander Jutkowitz is one of the leading evangelists for the shift in marketing and communications toward impactful, integrated content marketing and strategy. The pioneering work of GROUP SJR, which Jutkowitz co-founded, demonstrates that brands who tell their own stories innovate faster, inspire unparalleled consumer loyalty, and make durable reputational gains. Jutkowitz has more than 20 years of experience in a wide array of disciplines – from political pollster to digital architect, brand strategist to content creator. He has worked in more than 30 countries around the globe leading communication, marketing and political campaigns for multinational corporations, not-for-profits, prominent individuals, governments, and trade associations. In addition to co-founding GROUP SJR and Truffle Pig, Jutkowitz is CEO of Hill+Knowlton Strategies in the U.S. and a board member of the Advertising Council. He is the author of The Strategic Storyteller.