The Strategic Planning Workbook, Third Edition
- 3h 58m
- Neville Lake
- Kogan Page
- 2012
The Strategic Planning Workbook is a practical, eclectic, pragmatic guide to creating a strategic plan. It defines strategic planning as gaining insights about where a company is now, gathering the information that identifies where that company should be in the future and generating the decisions that will bridge that gap. This book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make a decision and the frameworks to translate conclusions into action plans. Exercises, data gathering, analysis, two workshops and an implementation plan are all provided to create a map to the best future possible.
This fully revised third edition includes three new chapters, covering: how to analyze organizational circumstances and match a strategy to them; how to build in measures to track business and strategic success; and how to revise an existing plan, whether to take corrective action or to build upon its positive results.
About the Author
Neville Lake is a registered psychologist and has been a business and strategic consultant for over 25 years and was a consultant to over 150 businesses. He has worked for some of the world's top consulting firms and spent 10 years as a Director in the consulting division of Price Waterhouse (now Pricewaterhouse Coopers).
In this Book
-
Getting a Bigger Brain: How to think Like a Strategist
-
What are they Thinking?: Customer Analysis
-
Getting into their Heads: How to Understand Your Customers
-
Who Else is Out there?: Potential Customer Analysis
-
What are they Doing?: Competitor Analysis
-
Pressure Points: Understanding the Driving Forces in Your Industry
-
What are we Thinking?: Understanding What is Happening in Your Organization
-
Building the Guiderails for the Future: Mission, Vision, Values and Measures
-
How to Pick a Strategy that is Right for Your Business
-
Making Strategy Happen: How to Lead Your Business to Success
-
Selling Your Message
-
Bringing it All Together
-
Tricks and Traps
