The Startup: Navigating Chaos to Elevate Your Career and Achieve Entrepreneurial Success
- 4h 23m
- Jesko von Windheim
- Springer
- 2020
This highly readable volume tells the true story of a venture that achieved more than 400,000% return for its founders and investors. The book follows one of the principals in the startup as he navigates a series of extraordinary twists and turns becoming an entrepreneur and building a company. The turbulent journey educates and entertains as the author recounts his own learning experiences―providing a practical education on the fundamentals of customer discovery, sales, marketing, business development and entrepreneurship. This personal story conveys the substance of content taught in the classroom in a compelling and easy to read style. With learning experiences ranging from opportunity identification to customer acquisition and raising money and exiting a company, the book presents a collection of topics carefully curated to answer fundamental questions about innovation, entrepreneurship, and career success.
The book serves as an essential guide for those who wish to innovate to create value and wealth for themselves and others. Readers will gain a gritty, yet inspiring, view of the trials and tribulations inherent in any entrepreneurial endeavor, and will walk away from the book with practical tools and techniques for career success, whether it is with a brand-new startup or an established corporation.
In this Book
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Turbulence
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Opportunity Knocks
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Planning to Lead
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The One That Got Away
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The North Star
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Customer Call
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Technology Overload
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Mining for Prospects
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Striking Gold
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Gathering Clouds
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Into the Storm
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Pivot
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Switching On
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The Final Touch
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Cash is King
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Pitching and Flailing
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Closing Time
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Going Large
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Chasing the Unicorn
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Epilogue
