The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery

  • 3h 45m
  • Christer Holloman
  • John Wiley & Sons (UK)
  • 2012

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.

Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.

In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.

In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.

In addition, learn through cases studies produced by the social leaders at these brands:

ARM by Kerry McGuire Balanza – Director of Strategic Marketing

Aviva by Jan Gooding – Global Brand Director

Dell by Stuart Handley – Communications Director

Evans Cycles by Will Lockie – Head of Social Media

GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager

Kodak by Madlen Nicolaus – Social Media Manager

Phillips by Hans Notenboom – Global Director B2B Online

Sage by Cath Sheldon – Online PR Specialist

About the Author

Christer Holloman, is Head of Product/VP Commercial Strategy at The Digital Property Group. He is a Sky News Reporter and regular panel expert commentator for Sky News. He has just received an accolade from the London Evening Standard as "one of London’s Top 25 Most Influential Individuals within New Media", as well as Industry Winner of The Telegraph's Digital Award for 2011.

In this Book

  • Quick Recap
  • Bridging the Social Media Gap—Why No Company Can Avoid Social Media and Those That Do Will Fail
  • Inspiring and Facilitating Creativity—What it Means to Be Creative and How to Come up with (and Sell) Ideas That Truly Stand Out from the Crowd
  • The Rise of Branded Content
  • Power of Integration—The Entire Organization Needs to Rediscover itself
  • Intent is the New Demographic—Why Looking beyond Demographics Makes Sense in Digital Marketing and How to Do it
  • Targeting the Easily Influenced Not the Highly Influential
  • Your Best Advocates—Helping Staff Share Expertise with Customers is the Best Way to Build Your Brand
  • The Profit Manifesto—Ten Rules to Ensure Positive ROI on Your Social Media Activity
  • Social Media Business Engineering—Using Social Technology to Augment Business Strategy and Achieve Real Business Objectives
  • Power Struggles of the Advocate Age—How to Handle Your VIIPs, QIIPs and LIIPs
  • ARM
  • Aviva
  • Dell
  • Evans Cycles
  • GlaxoSmithKline
  • Kodak
  • Royal Philips Electronics
  • Sage
  • The Ethnocentric Bias—Why One Size does not Fit All in the World of Digital Communications
  • Digital Dragons, Elephants and Tigers—A Brief History of Social Media in Asia and What Businesses Need to Know
  • Design Thinking and Social Media—Why Lean and Six Sigma isn't Enough Anymore
  • God Technology
  • Conclusion
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