The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
- 2h 31m
- Paul Chaney, Paul Marsden
- McGraw-Hill
- 2013
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".
- The power of social utility
- The appeal of social gifting
- The importance of social curation
- The role of social status
- The value of social intelligence
About the Authors
Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.
Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.
In this Book
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Play the Impulse Game
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Involve Them
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The Experiential Imperative
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Incentivize Intelligently
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Sell with Scarcity
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Build Consistency
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Reciprocity Rules
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Social Validation
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ARM Yourself with Authority
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Like and Be Loved
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Drive Discovery
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Be Purpose Driven
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Deliver Zmots
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Flip the Funnel
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Interest Pays
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Sell Shovels
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Shopping First, Social Second
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Sell to Niche Markets
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Get Rated. Get Reviewed.
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Go Mobile
