The Secret Language of Business: How to Read Anyone in 3 Seconds or Less

Doing business is a lot like playing poker; you make calculated risks and tough decisions based on the best information you have. In poker or business, it always helps to know what the other guy is thinking. Is he for real or full of it? Is he telling you the truth, or just telling you what you want to hear? Whether you're negotiating a deal with a client or collaborating on a project with a colleague, knowing what the other guy is thinking will always give you an edge.

In The Secret Language of Business, Kevin Hogan reveals the basics of body language and how it exposes and influences attitudes, actions, and outcomes. Everyone conveys information through body language, whether they know it or not. Interpreting body language isn't magic, but a science you can master. This practical guide is based on hard science, reputable sources, and real-world situations. Master the concepts you find inside, and you'll gain a big advantage in every aspect of your life—professional and personal.

Based on Hogan's twenty years of experience in communication, influence, and persuasion, The Secret Language of Business explains the key elements of body language and how they influence communication. It explores the meaning of what people wear and the symbols they surround themselves with and also details the importance of various contexts and environments in which communications take place. In addition to reading and analyzing the body language of others, Hogan will show you how to master and manipulate your own body language, regulating the information you reveal to others.

In order to be a truly successful professional, you need more than just communication skills; you also need the ability to interpret the nonverbal signals that we all display. The Secret Language of Business, for the first time, applies the little-known secrets of body language and nonverbal communication to the realm of business. If you're a manager, salesperson, negotiator, business owner, or any sort of professional who deals with other people on a regular basis, the skills and knowledge inside are invaluable tools for achieving success in business and in life.

About the Author

Dr. Kevin Hogan is widely agreed to be one of the nation’s leading body language experts. He has over 20 years of experience in the academic study of body language as well as the practical, real-world application of body language and nonverbal communication. His consulting services are in significant demand. Kevin has worked with government, companies, and organizations as diverse as Fortis MeesPierson, Boeing, Precorp, Microsoft, 3M, Aunt Anne’s, Cargill, Great Clips, the United States Postal Service, and Starbucks to name a few.

He also frequently serves as an expert resource for news and print media sources such as CNN, Fox News, CBS, the New York Times, the BBC, Redbook, Playboy, Selling Power, Sales and Marketing Management, Maxim, Cosmopolitan, and others.