The Product Manager's Toolkit: Methodologies, Processes, and Tasks in Technology Product Management, Second Edition
- 3h 33m
- Gabriel Steinhardt
- Springer
- 2017
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
About the Author
Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
In this Book
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Foreword
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Introduction
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Definition of Product Management—Defining the Product Management Domain and the Foundations of the Blackblot PMTK Methodology™
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Product Delivery Strategies—Examination of Common Product Delivery Strategies
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Product Management Team—Formalizing and Structuring the Responsibilities and Make-up of the Product Management Team
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Product Definition Team—Establishing a Market-Driven Product Definition Process and Team to Match
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Crafting Market Requirements—Methodology to Identify and Articulate Market Requirements
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Concept of Marketing—Insight into the Concept, Structure, and Elements of the Marketing Domain
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Value-Marketing Model—Presenting the Value Marketing Method and Marketing Messages Model
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Extending Product Life Cycle Stages—Exploring the Product Life Cycle Model and Ways to Extend the Life of a Product
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Defining Product Management
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Practicing Product Management
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Product Management Career
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Agile Software Development
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Ancillary to Product Management
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Blackblot PMTK Methodology™ Product Management Glossary—Clear Definitions That Establish a Common Understanding, Better Internal Cooperation, and Standard Corporate Processes
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Blackblot PMTK Methodology™ Roles—Description of the Roles Contained within the Blackblot Product Manager's Toolkit® (PMTK) Methodology
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Blackblot PMTK Methodology™ Models—Description of the Models Contained within the Blackblot Product Manager's Toolkit® (PMTK) Methodology
