The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management
- 4h 33m
- Gabriel Steinhardt
- Springer
- 2010
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. The Product Manager’s Toolkit book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
About the Author
Gabriel Steinhardt is Blackblot's Managing Director, a recognized international high-tech product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.
A marketing and information systems MBA with over a decade of experience in product management in the computer software and hardware industry, Gabriel has assumed diverse leadership roles with major corporations and start-ups in marketing, product management, and technical undertakings.
Gabriel created the highly successful "Blackblot Product Manager's Toolkit" (PMTK) professional template collection, designed Blackblot's entire product management training program, and wrote the "Blackblot Product Management Professional" (BPMP) certification program.
In this Book
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Who's Driving Your Company?—Examination of Common Product Delivery Strategies
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Product Management Team—Formalizing and Structuring the Responsibilities and Makeup of the Product Management Team
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Product Definition Team—Establishing a Market-Driven Product Definition Process and Team to Match
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Crafting Market Requirements—Methodology to Identify and Articulate Market Requirements
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Concept of Marketing—Insight into the Concept, Structure and Elements of the Marketing Domain
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Value-Marketing Model—presenting the Value Marketing Method and Marketing Messages Model
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Extending Product Life Cycle Stages—Exploring the Product Life Cycle Model and Ways to Extend the Life of a Product
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Product Management Glossary—Clear Definitions that Establish a Common Understanding, Better Internal Cooperation, and Standard Corporate Processes
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PMTK Introduction
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PMTK Models
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PMTK Templates
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Addendum
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