The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager, Second Edition
- 3h 54m
- Steven Haines
- McGraw-Hill
- 2019
Advance in your product management career and create innovative products that customers love!
Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager.
For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.
The Product Manager’s Survival Guide, Second Edition features brand new material, including:
- A product management acumen assessment
- Action planning ideas at the end of each chapter
- Techniques to earn empowerment
- Tools to develop product strategies and roadmaps
- Methods to deploy and release products
- Metrics to assess product performance
Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.
About the Author
Steven Haines is the founder of Sequent Learning Networks, a product management training and advisory firm, and The Business Acumen Institute, a training company devoted to business acumen excellence. He spent more than two decades in product leadership roles in major companies, and has advised senior leaders in major companies around the world to transform product and business management in their companies.
In this Book
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Introduction— Welcome to the Second Edition of The Product Manager's Survival Guide
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Introduction to Product Management
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Understanding the Role of the Product Manager and Assessing Your Product Management Acumen
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Navigating the Organization
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Influence and the Art of Being a Product Manager
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Who's the Customer?
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Garnering Industry and Competitor Insights
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Getting from Here to There—Product Strategy and Roadmaps
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After Strategy—What's Next?
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Execution—Developing and Launching Products
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Harnessing Data and Running the Product's Business
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Improving Your Experience as a Product Manager
