The Product Manager's Desk Reference, Third Edition
- 8h 15m
- Steven Haines
- McGraw-Hill
- 2021
The definitive guide to product management―updated for a more digital, more global, more competitive business landscape
The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product’s business.
The Product Manager’s Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! As an added benefit, all readers will have access to digital tools, templates, and guides to help them on their career journey, simply by going to www.sequentlearning.com/community.
Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on:
- Companies with portfolio of digital and traditional products
- Utilization of various development methods (waterfall and agile)
- Product design methods to deliver better user experiences
- Strategic thinking and business analysis
- Cross-functional product team collaboration
- Product portfolio management and product discontinuation
Room for error in today’s fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices―along with an explicit emphasis on data, analytics, and product performance―this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.
About the Author
Steven Haines is the founder of Sequent Learning Networks, a global product management training and advisory services firm based in New York City. He’s also the founder of The Business Acumen Institute, a training firm dedicated to business acumen excellence. He is the author of several bestselling books, including The Product Manager’s Survival Guide (2nd edition), The Business Acumen Handbook and Managing Product Management.
In this Book
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Introduction
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What is Product Management?
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The Product Master Plan
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Leadership—Creating Influence
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Leveraging Teams to Get Things Done
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Problem Solving, Decision-Making, and Prioritizing
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Finance for the Product Manager—Keeping Score
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The Playing Field and the Players—Analyzing the Industry and Competition
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Finding Markets to Conquer by Understanding Customer Needs and Market Segments
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Preparing to Set Your Mileposts—Forecasting for the Product Manager
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Product Strategy Formulation
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Making a Molehill Out of a Mountain—Linear Product Planning and Prioritization
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Appearances are Everything—Defining and Designing the Product
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Product Planning and Prioritizing in the Digital World
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Execution and Oversight during Product Development
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To Market, to Market—Launching and Releasing Products
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Auditing Results after the Launch
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Post-Launch Performance Management
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Product Portfolio Management
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Enough's Enough! Discontinuing the Product
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Excerpt
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