The Process Based Organization: A Natural Organization Strategy

The Process-Based Organization uses a fascinating, storytelling approach to provide a clear overview of a process-based organization and the many benefits you can bring to organizations.

Along the way, you'll get answers to many of the questions you should consider before transforming your organization:

• How can you know if managers will sincerely support the change?
• How is a cell different from a business unit?
• Why should your factory, administration, human resources, and finances be aligned with your clients?
• Why do most teaming efforts fail?
• How should the change effort be started to gain employee commitment early on?
• How can short production series efficiency be improved?
• How can you develop a good communication plan that lights up the torch and your employees?

About the Authors

Gus Crosetto is director of Learning and Development for Freddie Mac, the second-largest home mortgage company in the United States. He previously served as a director of Clever Output International, where he was actively engaged in research and consulting in the areas of organizational effectiveness, corporate learning, and leadership. Dr. Crosetto has also held executive positions at organizations including Fannie Mae, Sun Microsystems, Xerox, and the Argentine Air Force. He has been the director of numerous HRD programs, including programs on cultural and leader- ship transformation, management, and employee development. He holds an M.S. degree in Management Information Systems and a Bachelor’s degree in Computer Systems Applications from American University, and has completed his doctoral studies in Education and Human Development (Ed.D.) at George Washington University.

Jorge Macazaga is an internationally known industrial engineer, and frequent lecturer on the topic of Process-Based Organization, and authority on the subject of reengineering. He is the president and founder of Clever Output, Macazaga & Associates, an organizational consulting firm based in Buenos Aires, Argentina, and is the author of a technique known as Clever Output Manufacturing. Formerly a director with Ernst & Young, Mr. Macazaga has served as consultant to more than 50 companies of all types and sizes, including Siemens, Robert Bosch, Allied Domecq, Coca-Cola, and Air Liquide. He holds a Master’s degree in Industrial Engineering from the Instituto Tecnológico de B.A. (ITBA).