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The Prisoner and the Penguin: And 75 other Modern Marketing Stories

10m
Giles Lury
Skillsoft
2017

The Prisoner and the Penguin reveals some of the best known marketing success stories from famous (sometimes infamous) and successful brands. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

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*Not included: Compliance, Leadership Development Program content, and Engineering books

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